Content Curation – When Did It Begin? If you’re doing any reading about Content Curation as part of an overall content marketing strategy, you sometimes see writers referring to this as something new.
I remember when I started really getting interested in it back in 2011. So is it new? When did content curation begin to be included as a content marketing strategy? Actually, it’s a pretty broad question, so let’s narrow it down to this: when did Content Curation begin to be discussed as a strategic content marketing tactic? I turned to our good friend Google, using time-sensitive searches to see what I could find. 1998 – Nothing (data curation is a different issue).1999 – Nothing2000 – References to curation of content for libraries (no marketing).2001 – Nothing2002 – Nothing2003 – O.K., you’re getting the idea, right?
Content Curation: Earliest Thoughts February, 2007; Jeff Jarvis. That’s exactly the mindset that eventually became known as “content. What is Content Curation? What is Content Curation? Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter. Though it is still considered a "buzz word" by many in the content world, content curation is now becoming a marketing staple for many companies with a successful online presence. Unlike content marketing, content curation does not include generating content, but instead, amassing content from a variety of sources, and delivering it in an organized fashion.
For instance, a content curator is not necessarily responsible for creating new content, but instead, for finding relevant content pertaining to a specific category and funneling this information to readers in a mash-up style. Who Are the Content Curators? Content curation is all around us. Many of us have been participating in content curation for years without even knowing it. The Difference Between Content Curation and Link Spraying. "Content curation" is one of those phrases that gets repeated ad nauseam without much thought into what it actually means or what role it should play in our digital marketing strategies. It is a term that that is widely used, yet the definition of content curation (at least in the social media marketing sense) is murky and unspecific. This blog post is an attempt to define what digital content curation is and how we can begin to think more creatively about this throwaway term.
I don't think it means what you think it means When most people use the word, I think what they mean is distributing content from various sources via social media. Fine--that's not wrong per se, but that's not near enough the whole story either. Frequent, Regular Automation For many people, social media curation includes an element of automation--which is ironic since it seems to me automation is the opposite of curation (feel free to argue with me on those semantics). 2) it's unrealistic. Sharing with context.
5 Simple Steps To Becoming A Content Curation Rockstar. Content Curation. 12 Attributes of a Successful Content Curation Strategy. Why Your Marketing Needs Content Curation At its core, content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers.
He provides context for the content so that it’s more than collection of information. Content curation defined Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content. 3 Reasons your content marketing strategy needs content curation As an integral part of your content marketing strategy, content curation doesn’t push masses of content to your audience. 12 Attributes of a successful content curation strategy Here are twelve attributes your content curation strategy should have to insure success. Has defined, measurable goals.