background preloader

Luxury Brands

Facebook Twitter

From Givenchy and Alexander Wang, Competing Visions of New York. Photo On Sept. 11, as the sun set over the Hudson and bathed in silver and rose, Givenchy held a fashion show on Pier 26, on the far western edges of TriBeCa, in the shadows of the skyline. The decision, when first announced, seemed tone deaf. After all, fashion, especially very expensive fashion, with its implied frivolity and self-indulgence (and self-aggrandizement) is generally seen as occupying the opposite extreme from tragedy and sacrifice. To juxtapose the two was to invite public opprobrium. Especially because Givenchy is based in Paris and had come to New York to celebrate the opening of a new temple to consumption (i.e., store), as well as the designer Riccardo Tisci’s 10th anniversary at the label. Nominally the subject was lingerie-meets-tuxedo dressing, masculine and feminine, but on a more abstract level it was oppositions, good and evil, and the endless choices we face in these areas every day.

Continue reading the main story Slide Show Continue reading the main story Ms. Mr. Christian Louboutin Lipstick Launch - Fall Beauty Trends. When Christian Louboutin ventured into beauty, we weren’t shocked to see stiletto-like spikes atop bottles of shiny lacquer—the pièce de résistance being a blood-red polish the color of his legendary soles. Adding to the famed designer’s lineup of polishes—his Scarabée collection was one of our must-buy beauty picks for fall—are lipsticks intended to make a statement. “When a woman carries a handbag, we look at her shoulders. When she slips on a pair of heels, we observe her walk. If she applies lacquer to her nails, we admire her hands,” said Louboutin, in a release from the company. “An object that embellishes the lips—the beacon of sensuality and organ of communication—has to be fairly amazing.

The object should inspire a beautiful gesture.” Amazing is an understatement: Resembling a delicate vial Queen Nefertiti might have treasured, this tube-meets-objet d’art takes inspiration from Babylonian antiquities with a turret-like crown cap and pointed gold base. Psst…did you hear? Atmospheric Reentry millinery fashion collection by Maiko Takeda. Hundreds of colourful bristles emanate from headdresses in Maiko Takeda's millinery collection, presented at the Royal College of Art fashion show earlier this week. The adornments consist of transparent plastic spikes tinted with colour gradients at the bases and tips, which are held in place between sections of acrylic joined by small silver rings. "While hats are commonly made with substantial and durable materials such as fabric, felt, plastic, leather so on, instead I wanted to create ethereal experiences for the wearer through the pieces," Takeda told Dezeen.

"Through the experiment process, I developed the technique to create a visual effect of intangible aura by layering printed clear film, sandwiched with acrylic discs and linked together with silver jump rings. " One head piece comprises two domes covered in orange and red spines that sit either side of the face with in thin gap in between, and another mask with orange and purple spines wraps around the head like a sea cucumber. Transgender Models Strike A Pose In New Barneys Ads, Catalogs: PHOTOSNewNowNext.

By Eric Shorey 1/30/2014 Valentijn (on left) wears Giorgio Armani. Ryley (center) wears Armani Collezioni. Leonard and Gloria wear their own clothes. Photo © Bruce Weber. Barneys has taken a progressive step forward with its new ad campaign and catalogs: Shot by legendary photographer Bruce Weber, “Brothers, Sisters, Sons & Daughters“ features some 17 trans men and women sporting high-end fashion available at the luxe retailer “I was exquisitely aware that in the last decade, the [lesbian, gay and bi] communities have made extraordinary advances, and the transgender community has not shared in that progress,” Barneys marketing exec Dennis Freedman, formerly the creative director of W magazine, told the New York Times.

The models are depicted interacting with family members and loved ones (while still looking devastatingly gorgeous) and their personal stories are being shared on a Barney’s mini-site, The Window. View some images from the “Brothers Sisters, Sons and Daughters” campaign below. BoF Exclusive | Apple Watch To Make Editorial Debut in Vogue China - BoF - The Business of Fashion. BEIJING, China — Apple’s relationship with fashion has grown from a casual flirtation to a full-blown love affair. BoF can reveal that the Apple Watch is set to make its editorial debut on the cover of Vogue China’s November issue, out this Monday, featuring Liu Wen. A spread from Vogue China’s November issue | Source: Vogue China It’s the latest in a series of activities that puts fashion at the focus of Apple’s communication strategy.

On September 9th, in the middle of New York Fashion Week, the Silicon Valley-based company invited a cadre of fashion editors and bloggers to the unveiling of the Apple Watch, held at its the headquarters in Cupertino, California. Then, during Paris Fashion Week, Apple successfully squeezed itself into a hectic show schedule, staging an exclusive showcase of the new Apple Watch at Colette before attendees including Anna Wintour and Karl Lagerfeld. Apple Watch by David Sims and Karl Templer | Source: Courtesy Apple. Chanel vs. Chanel: Coco's Brand Steps Off the Runway and Into the Courtroom.

Chanel is ubiquitous—on the runway each fashion week, in its boutiques lining Fifth Avenue and Rodeo Drive, and now in the courtroom as it seeks to uphold its trademark rights against a little-known salon and spa in Indiana. Merrillville, Indiana, to be precise. According to papers filed in the US District Court in Hammond, Indiana, Chanel Inc. has filed a trademark infringement action against Chanel’s Salon, arguing that the salon is benefiting from an association with the chi-chi brand’s reputation. The LVMH-owned brand also claims it has sent cease and desist letters that have been ignored. The fame of the Chanel trademark is hardly disputable, a factor weighing in the luxury brand’s favor.

When the average consumer thinks of Chanel, images of that expensive interlocking C logo are likely to come to mind. Unfortunately for Ms. Jones, her stylish first name is not unique to herself, and also it is merely her first name, so her entire identity is not at stake. Chanel to Harmonize Global Prices. Reduced discounting dampens high street fashion trade. How Premium Fashion Brands Are Maximizing Their Social Media ROI. Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles.

Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies. Luxury and premium brands are starting to lead the way for all retailers looking to connect with their customers and build online revenue channels. Fashion Brands and Social Commerce Online shopping is becoming a socially connected event. During the past year, the luxury market experienced a digital tipping point, with many brands rolling out new e-commerce sites, social media campaigns and mobile applications. Sportmax Fall 2015 Ready-to-Wear Fashion Show: Runway Review - Style.com. Best Met Gala Looks of All Time. Louis Vuitton to Stage Instagram-Friendly ‘Series 3’ Exhibition in London | News & Analysis | BoF. LONDON, United Kingdom — From 21 September, a Brutalist former office block neighbouring London’s Somerset House will be enveloped in a fantastical confection of style, craft skills and technical spectacle, all part of a clever marketing display designed to evoke the creative soul and manufacturing nous of Louis Vuitton.

In a break from the archive-based historical displays through which the French brand once reinforced its heritage, each season since the appointment of creative director Nicolas Ghesquière in 2014, Louis Vuitton has marked the arrival of its collections in retail stores with a nomadic exhibition. ‘Series 1’ for Autumn/Winter 2014 showed in Shanghai and Tokyo; ‘Series 2’ for Spring/Summer 2015 travelled between LA, Beijing, Seoul and Rome. ‘Series 3’ will launch in London during the city’s fashion week and based on figures from the previous editions, the exhibition is expected to attract some 100,000 visitors, according to the brand.