PR: That Was Then, This Is Now. Making Messages Stick. How Beginning Writers Can Avoid Coming Off as Pretentious. What to Leave In, What to Leave Out. DIY Do It Yourself Public Relations. The PR Pro's Guide to Twitter. The Social PR Guide Series is supported by Mynewsdesk. Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels. Twitter is an invaluable resource for the public relations industry. Whether your goal is to connect with reporters, improve crisis communication, find your next job, bolster professional development or offer a glimpse of a company’s inner workings -– 140 characters can go a long way. Just look at the following examples, highlighting five rich opportunities for PR pros on Twitter.
Connect with Reporters A survey conducted in the fall of 2009 found that more than half of all journalists turn to sites like Twitter for story research. Update your media lists with Twitter handles.Create private Twitter lists for each industry or client you’re working on to better monitor reporters’ tweets. Strengthen Crisis Communication Find Your Next Job Leverage Real-Time Professional Development. 5 ways for entrepreneurs to get international press - TNW Entrepreneur. For the entrepreneurs looking to go global, international press and press in foreign local markets can help give your business the boost it needs to capture market share. As part of your international expansion plan, you’ll want to try to capture some media attention to generate some awareness and legitimacy in the new markets you are targeting. The media has always been a useful avenue for exposure so you would be wise to find ways to leverage their influence to help you in targeting your new international markets.
Having local angles If you have family roots, attended a local university or even lived in or worked there for some time, you have some leverage in contacting the media because you’re not just some savvy business guy in a suit trying to take their citizens’ money, but you are sort of, one of them. Making visits to local markets and opening pop-up shops Participating in local events / meet-ups / conferences Develop a local presence by being present! Top 5 Innovative Ways PR Pros Are Using Social Media. The Social PR Series is supported by Vocus. Join Vocus for a free webinar with Jim Joseph, author of "The Experience Effect," on April 14th — and learn to make customers keep coming back! Most PR professionals have now incorporated social media into their day-to-day activities, and many would say that they couldn't live without it. But beyond the basics, such as following and engaging with key media, keeping tabs on competitors and sharing company news and perspectives, what are some of the more innovative ways that communications professionals can use social media in their daily jobs?
Here are five creative ways to use social media for PR. 1. When you're looking to pitch into breaking news stories, social media opens the door to a number of new tactics that can be deployed in a matter of minutes ... if you're quick on your feet. Take the New York Public Library, whose fast action and creative tactics have made it the number one public library in the world on both Twitter and Facebook. 2. Social Media for PR eBook. The old way of doing public relations is outdated.
Social media and technology have drastically changed how people consume news and how journalists source stories. Don't let your competition be the top story. It's time to switch to an inbound public relations model. An inbound strategy will improve brand awareness and let you build successful, long-term relationships with journalists. This ebook includes all the tools and tactics you need to build an inbound PR strategy. Replace boring press releases with content that pops.Create one-time press hits that deliver value long after launch day.Use our free campaign templates to integrate media into your inbound marketing assets.
Just fill out the form to the right to get your free ebook right away. SEO for Press Releases Questions Answered. Thank you to those of you who participated in last Thursday’s webinar “SEO 101 for Press Releases”. We had a great discussion and some great questions that we were unable to get to during the webinar. We’ve answered some of them below, but first we thought you might like to see the results of our polling question “How are you currently distributing your press releases?” From Cision’s “SEO 101 for Press Releases” Webinar on 1/20/2011 Q: Do spiders read words that are in URLs? Yes. My Clever Press Release Title becomes Beware of sites that change your press release’s title to something meaningless such as “realease.aspx? Q: A lot of times I struggle with convincing clients to use the language their consumers are searching with vs. their favorite ‘jargon’/marketing messages on the website.
As David Meerman Scott said in his book, “The New Rules of Marketing and PR”, “Here’s the rule: When you write, start with your buyers, not your product.”