Adds new Fan Page Admin Helps. Introducing the "Slideshow" widget. How to Build the Perfect Facebook Fan Page, 2011 Edition. This article is updated! Please refer to the latest How to Build the Perfect Facebook Fan Page article here..This is a guest post by Tim Ware, owner of HyperArts.
You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied. The new layout, rolled out to all Pages on March 10, 2011, gives over a full two-thirds of Page real estate to the Page owner: The Perfect Fan Page Leverages ALL the Available Opportunities In this article, I will briefly discuss each of the Page areas, as labeled above, where I think Page owners should focus their attention, with an eye to an integrated look and feel, clean and uncluttered.
The Page areas are: The Profile Picture Examples: Abstract: Top Facebook Marketing Resources – Compiled in Storify. Thanks to Mashable and Robert Scoble, I recently discovered the brilliant new platform, Storify which just came out of private beta. If you often spend many long hours searching through all the different social platforms and setting up ancillary tools just to get the exact information you want… only to find there isn’t really a solid way to then share your curated content with your community, your prayers have been answered! Storify allows you to easily search, find specific content, drag and drop individual stories, and create your own selection of content.
And, to top it off, the full story comes as an embeddable widget. Love that! Storify is designed for users to compile a variety of social updates on a certain topic from a variety of sources in one place. Below, I’ve created a selection of some of my most popular Facebook marketing blog posts and videos, along with a handful of current tweets pertaining to Facebook marketing resources. You login to Storify via your Twitter account. Facebook Marketing Update - Spring 2011. How to embed a full e-commerce store inside your iwipa facebook fan page.
How to get your own Facebook Send button right now - TNW Facebook. If you’ve missed the news about Facebook’s new send button, make sure to drop by our coverage of it here. No worries, this piece will still be around when you get back. Done? Good. Now, you’ll notice that it says that Facebook is rolling out the button to 50 sites. Feeling left out? Head to the Send Button page and create your button Once created, make sure to tag it for different languages, and if needed adjust your width to accomodate them: Videos Posted by North Social: Syndicate Facebook Promotions Using North Social Apps [HD] Involver. Facebook. Most Brands’ Facebook Pages Get Lost On Google. Nearly all major brands ‘ webpages incorporate search engine optimization tactics, but only 30 percent incorporate that same logic into their Facebook pages. So declares a press release put out by BrightEdge, which sells software for boosting SEO across the enterprise. The company reviewed the top 200 brands and found that almost all of their websites show up at or near the top of Google search results for their names, but 70 percent didn’t have Facebook or Twitter pages in the top 20 results.
More specifically, 71 percent had Facebook pages that did not appear in the top 20 results of a search for the specific brand name, while 68 percent had Twitter accounts that didn’t rank in the top 20 results. Most experts agree that people don’t click past the first 10 results for anything they search for on the web — hence the need for search engine optimization techniques to capture more traffic. Readers, what do you think of BrightEdge’s findings? 5 Must-Know Metrics for Effective Facebook Wall Posts. Contrary to the old adage, timing is not everything when it comes to Facebook wall posts. Important? Yes. Tricky? Certainly. Let’s take a look at what Buddy Media found that’s relevant to your Facebook engagement initiatives. Report summary The released research paper, “Strategies For Effective Facebook Wall Posts: A Statistical Review,” cites three primary success metrics.
Comment Rate: number of comments as a percentage of fan base“Like” Rate: number of “likes” as a percentage of fan baseEngagement Rate: a combination of the above factoring in fan base size Brands are likely to have other measures of success, but the metrics on this list are readily measured and, if not end-goals on their own, indicators of how well wall comments are moving them towards those other objectives. The research was compiled by analyzing all Facebook Wall posts from the Buddy Media Platform by more than 200 client brands during the period from January 30 through February 12, 2011. 1. 3. 5. Analysis. The 12 Best Ways To Customize Your Facebook Pages. When a service such as Facebook limits users’ creative freedom, it is inevitable that other add-on services will overcome this limitation.
This is why then, we see more and more Facebook tab apps that give us more control and freedom when it comes to customizing a fan page or a personal profile. I can’t really understand why Facebook doesn’t create an editor that lets users create a super fan page. I can only guess they don’t want to deal with it and prefer their uniform design, which may be boring but at least it is consistent and familiar. Instead, Facebook lets other people get creative and offer an array of Facebook related apps built on the API. In any case, you must know this by now: A personalized page can drive more attention and probably, more traffic to your brand.
I’ve written about this subject over, and over, and over again here at TechCrunch. But I digress. How it works: You just need to log-in with Facebook Connect, then the service will recognize your existing pages. How to optimize your brand's facebook page for search engines. Facebook promotes itself as an ad platform with Facebook Studio launch - TNW Facebook. How to Schedule Posts to Your Facebook Page. Sometimes you see a bunch of good stuff that you want to post onto your Facebook Page ‘s wall. Often posting more than one update in short succession can be seen as too much. Wouldn’t it be good to be able to schedule posts to your Facebook Page.. or any other social network for that matter ? Well you can, and it is extremely simple. This post will show you how. The Social Media Guide The Social Media Guide provides an online marketing service for businesses and marketers to promote, grow and track their brands through the use of social media, email and SMS messaging. One of the features our platform provides, is the ability to schedule your email and social media campaigns ahead of time, so that you can reach your customers when they’re most likely to read and respond to your messages.
Setup You can schedule posts to any of our supported sites .. either once off or on a recurring basis. This post looks at scheduling posts to your Facebook Page. Scheduling Posts Successful Update Enjoy! ShareThis. Like. Facebook Fan Page App anyone? | You can now convert a standard Facebook profile into a business page - TNW Facebook. According to Inside Facebook, the social giant has released a new migration tool that will allow personal profiles on the website to be converted into business pages, opening the door for businesses that originally created the wrong type of profile to move to the more corporate-friendly page structure.
Profiles that are converted will lose much of their data, with Facebook stating that if a profile is converted to a business page, “only [its] profile photo and friends will be moved to [the] new Page. No other content will be moved.” That should keep most people from pulling the practical joke of taking a truly personal profile and turning it into a ‘business.’ You can access the migration tool here. You Can Now Convert Your Facebook Profile to a Facebook Page. Facebook has released a new tool that lets users convert their personal profile into a Facebook Page. Though the terminology is often muddled, a key difference between the two features is that users can simply “like” a Page while they must "friend" (establish a mutual relationship with) a profile, which makes Pages a much better solution for businesses and public figures.
On a help page explaining the new tool, Facebook describes what happens when you make the switch: “Be aware that when you convert your profile to a Page, your profile pictures will be transferred, and all of your friends will be automatically added as people who like your Page. No other content will be carried over to your new Page, so be sure to save any important content before beginning your migration.” Migrating is irreversible at this time, so you may want to download your profile information — including photos, wall posts, messages and friend list — before making the switch.
20 Awesome Facebook Fan Pages. Facebook is a key online marketing tool for businesses-;if utilized to its fullest it can drive increased traffic to your website, generate additional sales, promote brand recognition and loyalty, and provide you with a direct communication link to your clients and customers. Here's 20 companies-;chosen from nominations by entrepreneurs, social media experts, Inc. editors, and Facebook-;that we think have awesome fan pages.
Vote for your favorites by clicking the "Like" button on this page. Bare Escentuals Minimalist is the answer for Bare Escentuals. Mineral-based makeup is the new rock star in cosmetics, and companies have flooded the marketplace with natural-sounding "mineral" foundation, blush and eye-shadow formulations. Bonobos A very active blog page provides stellar advice on men's fashion while generating tons of feedback and user-generated comments. Brendan's Irish Pub eCycler. Top 75 Apps for Enhancing Your Facebook Page. Have you customized your Facebook page? There are thousands of apps that can help you engage with your fans.
In this article I’ll focus on the top 75 Facebook apps. These apps allow you to customize your landing tabs, add your blog, add videos and photos, add chat, add polls, contests, geolocation, scheduling, email, ecommerce and much more. Why Facebook Apps? Why add apps to your Facebook Business (Fan) page? By customizing your Fan page with apps, you can significantly enhance the user’s experience. And, the more you keep your fans engaged and coming back for more, the more likely you’ll increase your “viral visibility.” In other words, every time a fan interacts with your Fan page, it’s free advertising for you because each fan’s activity goes out into their stream (their wall and their friends’ News Feeds). Facebook App Directory However, there are literally tens of thousands from which to choose. Facebook Insights - Tab Views Custom Landing Tabs Here are my top two recommendations: FAQs.
The Hidden Benefits of the New Facebook Pages | Smedio | The New Media and... Facebook continues to ring in usability changes and improvements. After revamping user profiles in December, the world’s most popular social network yesterday announced that it’s updating “Facebook Pages” to provide businesses with new tools to customize their pages and interact with consumers more easily and quickly. The latest round of changes is Facebook’s attempt at making Pages resemble user profiles. While it’s a keen jerk reaction to dismiss these changes as an unprecedented move, a thoughtful analysis would reveal that it’s a welcome change which is likely to help (and not hamper) business users. Facebook says that the revamped Pages feature provides better communication, more opportunities for expression and improved relevancy. And for once, I fully agree with Zuckerberg and co. Here’s why!
How the new Facebook Pages look? To be honest, I’ve never been fond of the plain tabular approach. Change is for good It’s often said that to change is difficult, but not to change is fatal. Personera: Make money from your Facebook fan pages with personalized products [video] 15 February '11, 04:36am Follow This video was bought to you by SitePen and Viadeo. Personera is a personalized products platform for brands on Facebook.I caught up with founder Sheraan Amod, co-founder and CEO, who told me how the company works and gave me a demo. The company provides free of charge applications that, for the first time, allow brands to offer their communities a variety of custom print products or digital downloads, ordered directly from the brand’s Facebook fan page and fully personalized with the end user’s social network content. Personera’s platform is white-labeled and completely customizable for any unique brand identity.
Products range includes calendars, photobooks and cards, and are available in professional print versions or digital downloads. All of their products include shared content between the brand and the individual consumer, creating a one of a kind keepsake or piece of merchandise for every customer. How To Use The New Facebook Photo Viewer As A Marketing Tool. The recent Facebook Page upgrades unveiled some of the most complex features we’ve seen on the platform yet. Navigating Facebook as your Page OR Profile; posting and commenting on other Pages as your Page; notifications of Page activity; News Feed just for Pages you’ve liked; weighted system for displaying the most popular posts on your Page wall; and, replacement of FBML with iFrames.
I will be publishing a series of posts diving deeper into specific Facebook features, along with an in-depth review of all the changes and their impact on marketers. This post covers two features I’m very excited about, as they have a distinct marketing advantage: the five-photo strip at the top of Pages (similar to Profiles) and the new Photo Viewer lightbox. First, I strongly recommend that if you have not yet upgraded your Page, you need to dive in and do so right now! All Pages will automatically be upgraded next month anyway. New five-photo strip at the top of Pages HyperArts Facebook Page Photo Strip. Changes to Facebook Pages – A Quick Guide. Menu Oracle Social Spotlight Subscribe to email updates Social Cloud In the Mix: Social Chatter for Live Events If you frequent business events, you've probably noticed an increase of digitally displayed social media chatter.
Read more Share Oracle Social Life Oracle Social Cloud Gives Thanks Thanksgiving is a day for family, football and food comas. Read more Best Practices 3 Must-Haves for a Successful Digital Transformation Last week, I flew to Chicago for CMS Wire's DX Summit, but my digital experience immersion training began before the event even kicked off. Read more Collaboration: An 'Outside' Job From guest author and Product Strategy Manager Sandy Yu: developing a rapport across virtual teams requires thinking outside the cube. Read more Product News It's Time to Connect Meaningfully with Your Social Audience We are thrilled to announce that as of November 9th, every Oracle Social Cloud customer with access to Engage will be able to leverage a brand new engagement... Read more Read more Contact. 3 Things You Need to Standout on Facebook | Smedio | The New Media and Social Web Guide for Business and Marketers.
Facebook Privacy: 10 Settings Every User Needs to Know. Userscripts. 9 Ways to Make Your Facebook Pages Red Hot | Smedio | The New Media and Social Web Guide for Business and Marketers. Make Your Music Go Viral on Facebook By Offering It For Free.