Social Business

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Summary : there is no change without people and social business or 2.0 projects are not exceptions. WIthout a good sponsor and passionate advocates, failure is often at the end of the road. But people change, come and go, and old systems often come back to life once the bright leaders are assigned to another mission. At a certain moment, projects must be able to survive the people who initiated and lead them to become perennial. It needs to implement the social model in the deepest layers of the organizational model, what prevents from having two models fighting together in the same organization. Social Business should become structural | Bertrand Duperrin's Notepad Social Business should become structural | Bertrand Duperrin's Notepad
Why IBM Represents The Future Of Social Business There are executives who are social and there are executives who are anti-social. There are executives who do social well and executives that don’t. Some claim to be leading social organizations, and there are those that boast that they are not. There are executives who have thousands of followers, and there are executives that have none. There are social executives that say, “Trust me” or “Admire me,” that tweet, “Believe me” or “Look at me,” or that yell, “Follow me.” Why IBM Represents The Future Of Social Business
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