Idea Management - Innovation Management Software - HYPE Innovation. Idea Management - Innovation Management - Crowdsourcing - Suggestion Box - Customer Feedback. IdeaScale - Crowdsourcing R&D. The hot idea of the moment for large companies is to outsource their research and development efforts to their customers.
Who knows your product better than your most loyal fans? If they can collectively agree on the best way to improve it, it must be good, right?