Réseaux sociaux. Les sciences de l’information et de la communication s’intéressent à tous les médias, dont internet, qui réunit chaque jour des millions d’internautes, de connectés.
Etre sur la toile, c’est peut être chercher une information. Les réseaux sociaux ont amené une interactivité. Pouvoir communiquer, échanger, être "là", où tout se passe, dit on, en terme de communication. L’approche de ces pages n’est pas de faire du "buzz" sur l’actualité des réseaux sociaux, mais de rassembler les éléments qui permettent à chacun de réfléchir à "l’état communicationnel", ou "l’agir communicationnel". Elle se concentre à étudier le phénomène, catégoriser les ressemblances, et tenter de trouver du sens. Cette étude est forcément en construction permanente, vu les changements permanents de la toile, vu internet. The Social Media Revolution 2012.
[ebook] Guide pratique de l’e-réputation et du social CRM. Management 2.0 : impact des médias sociaux sur l’entreprise. 101 success stories: yes. 101 examples of ROI: no. Here’s why. How do I write this piece without making Peter Kim hate me?
I guess I’m just going to have to give it a shot and hope for the best. It’s important to remember that this post isn’t about him. It’s about a piece of content. None of this is personal. I even think I like the guy. Before I get into specific examples and illustrations of where I think the list fails, let me give you four basic problems I have with it as it stands today: 1. For something to be ROI, you need two ingredients: The cost of the activity and the gain from that activity. ($ Gain – $ Cost) ÷ $ Cost = ROI or ($ Revenue – $ Investment) ÷ $ Investment = ROI (You can also multiply the result by 100 to get yourself out of the decimals, but that’s a personal choice.
Anything that isn’t the result of the ROI equation is not ROI. Note that a gain is just a gain,like cost is just a cost. Put another way, bread and ham may individually be part of the ham sandwich equation but ham alone is not a ham sandwich. Take this example: 61. Social Media in the Pharmaceutical Industry - SMi Group - Event Details - Overview. This conference will bring together key opinion leaders in the industry to meet and discuss the innovations within social media, the ways to approach each new and emerging field and will examine case studies of successful applications of social media in many of the leading pharmaceutical companies.
Learn about the cutting edge developments in social media including personalised marketing techniques, mobile platforms, remote monitoring and open stakeholder engagement. Share ideas with leading technology providers; discuss the industry requirements and learn what technological solutions are available. Hear how major pharmaceutical companies are actually applying the latest developments in social media in a practical way. Analyse how social media will allow your organisation to better communicate and interact with your stakeholders. Why pharma engagement on twitter matters! The fact that thousands of stakeholders chose to follow pharma accounts on twitter deserves our attention. It says that there are people out there genuinely interested in what pharma has to say, that there is media eagerly awaiting to scoop up the newest press release, investors keen to learn more about the pipeline compound, patients looking for support with their treatment, advocacy groups ready to collaborate on disease awareness, health care professionals loyal and open to engage with scientific content about a product.
Twitter is the new answer to your old loyalty and outreach program. It is your free online informed consent giving you access to thousands of high profile target customers. 53, 171 followers now follow pharma on twitter. Their combined potential reach or the sum of their followers, was 55.6 million. Engagement is a relationship. This made us wonder: Does it really make a difference whether or not you are following people back and how frequent you tweet? Yes, it does! Utiliser les réseaux sociaux pour booster son activité : interview Valérie Thuillier. Ce n’est plus à prouver, les réseaux sociaux sont désormais indispensables pour promouvoir son offre ou son activité.
Etat des lieux et utilisation des réseaux sociaux en France en 2011 : les chiffres clés.