A Beginner’s Guide to Facebook Insights. Ekaterina Walter is a social media strategist at Intel.
She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. You have created a Facebook Fan Page. Now what? I bet these questions come to mind: “Is my page a success?” “Who is engaging with us?” The Facebook Insights dashboard will help you answer some of these questions.
So what's the best way to use this relatively new tool? Note that only page administrators can view Insights data for the properties they own or administer. There are two types of Facebook insights: User Insights: Total page Likes, or a number of fans, daily active users, new Likes/Unlikes, Like sources, demographics, page views and unique page views, tab views, external referrers, media consumption. The question then becomes: “What do you want to track and measure?” Below are the insights I recommend you pay attention to and track. 4 Disadvantages of Using Facebook. Social networking has been a common use on the internet in todayÂ’s generation.
Throughout the past, we had social networking sites which did not make it uphold a longer life than those which have ended up being very popular. One of these popular social networks is Facebook which has over millions of members connecting with friends every day with new members joining daily.Despite the good uses of Facebook, it has its disadvantages. If youÂ’re not a user of Facebook yet, you will soon realise yourself the problems that Facebook can cause. Social networking has been a common use on the internet in today’s generation. Throughout the past, we had social networking sites which did not make it uphold a longer life than those which have ended up being very popular. 1) Threat of viruses! Facebook is filled with thousands of daily users from around the globe and there is no surprise if you discover a number of viruses storming through most of the pages. 2) Spam and scams!
3) Waste of life! Summary. 4 Facebook business page limitations that drive me bonkers. There are a few caveats to a Facebook fan page.
Have you experienced them? I’ve been managing the Solid Cactus Facebook Page for quite some time now. I immediately discovered some limitations to a Facebook business page but felt that since company Facebook pages are on the rise, significant changes would have been made since last year about this time. No improvements. It is certainly my recommendation for all companies, online and offline to have a presence on Facebook and other social media, but there are a few limitations of a Facebook fan page (as it is also often called) that I would like to point out. Facebook business pages have to be created from a personal account Since a company page cannot be started from scratch, this can cause some headaches for companies wanting to establish a Facebook page. For larger companies this can be a confusing situation. Several users can be appointed as Facebook fan page admins, which is a great option.
Summary What experiences have you had?