Community Manager Responsibilities and Goals. One of the most visited articles on my blog is a list that I posted in July of 2008 of Responsibilities and Goals for a Community Manager.
This was what I envisioned the role to be in 2007. It has been referenced many times and is linked from Wikipedia’s definition of ‘Online Community Manager’. Here is a long overdue revision. This forms the framework of much of my speaking & workshops this year. Enjoy! 1. 2. Identify influencers in your industry. 3. Become one with the product(s). 4. Communicate customer suggestions and provide ideas for product improvement.Participate in discussions on product use.Report product defects. 5.
Identify and route potential sales opportunities to the appropriate teams.Be proactively strategic in building relationships that will result in mutually advantageous business partnerships. 6. Encourage internal communication & provide leadership for cross functional efforts. A Day in the Life of an Online Community Manager. Recently, I’ve been practising my French and involving myself in French discussions on Twitter about the definition of a Community Manager.
It seems that the role is only just starting to be discovered in France. Unfortunately it’s still something employers are reserving for interns and work experience placements, but hopefully that will change soon. Anyway, one of the questions that come up a lot is “What is a Social Media Community Manager? And just what it is that you do all day??”
People realise that it can’t be as simple as sharing virtual cake and tea and chitchatting all day, but struggle to see what else we could be doing with ourselves. So here’s A day in the life of an Online Community Manager or Head of Community: dispelling the myth we sit around surfing the web and ignoring your issues. 8.00am: I check my work emails, hoping there won’t have been some major catastrophe overnight, and fire off a couple of one-line responses to easy emails. So there’s a rough overview. Communautés 2.0: quels avantages pour quels risques? Copyright © 1999-2012 GoDaddy.com, LLC. All rights reserved. *One FREE .COM, .CO, .NET or .ORG with purchase of a new 12-, 24- or 36-month website builder plan. Plus ICANN fee of $0.18 per domain name per year.
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Many have referenced my outline for the Responsibilities and Goals for a Community Manager. I have been evolving that definition since 2007 and it remains my most read post. But the concept of having one person doing all things social is limiting. Companies are taking community to a new level by empowering staff. Many brands are realizing that their social media strategy requires an internal position to guide and champion it. Definition of Community Many consider community in a very limited way. The last one is key. Meeting Business Objectives The role can’t be justified without having goals and metrics associated with it.
The community strategy role will work towards: defining a plan to empower staffreview all customer touchpoints and ensure frictionless engagementreview all departments and provide recommendations and training on ways that teams can utilize social to meet their objectives The ROI of social media!