Mindspot. A Pocket Guide to Social Media and Kids. Pete Blackshaw, Executive Vice President, Digital Strategic Services, The Nielsen Company SUMMARY: When is a phone not a phone?
In the hands of children and tweens, today’s cell phones are primarily used as text messaging devices, cameras, gaming consoles, video viewers, MP3 players, and incidentally, as mobile phones via the speaker capability so their friends can chime in on the call. Parents are getting dialed in to the social media phenomenon and beginning to understand—and limit—how children use new media.This article draws from a keynote speech delivered last month at the Children’s Advertising Review Unit (CARU) annual conference. Digital media is an enabling framework for brands, parents and educators—it’s on demand, interactive, sensing and connected.
And social media adds expression and sharing capabilities. Teens Not Into Twitter, TV, Radio, or Newspapers, Reports Young. Matthew Robson, a 15-year-old intern at analyst firm Morgan Stanley recently helped compile a report about teenage media habits.
Overnight, his findings have become a sensation...which goes to show that people are either obsessed with what "the kids" are into or there's a distinctive lack of research being done on this demographics' media use. Robson's report isn't even based on any sort of statistical analysis, just good ol' fashioned teenage honesty.
And what was it that he said to cause all this attention? 2009 Youth Tech Predictions.