Study takes a look at social networking sites. (PhysOrg.com) -- Online social networking sites such as Facebook, MySpace and Twitter are now firmly implanted in the cultural mainstream.
Yet in spite of their popularity - Facebook currently has 300 million users - relatively little is known about what drives users towards particular sites and what prompts them to contribute content. Likewise, how knowledge and information transmitted socially among users of these sites can be captured and turned into opportunities for profit has so far largely evaded the business sector. To date, research on social network sites has focused largely on user personality traits, benefits to individuals such as information sharing, issues of privacy and the like.
Now, Macquarie University PhD student and Associate Lecturer in Marketing, Lucy Miller, is taking a closer look at online social networks from a marketing perspective. She recently presented her preliminary research at the Australian & New Zealand Marketing Academy conference in Melbourne. Smart.fm - The World's Sharpest Learning Tool.
100 Helpful Web Tools for Every Kind of Learner. For those unfamiliar with the term, a learning style is a way in which an individual approaches learning.
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