Marketings. Web 2.0 tools like Twitter, Facebook can foster growth in hard t. The Art of Writing Great Twitter Headlines — Copyblogger. Dan Blank: Publishing, Innovation & the Web » Blog Archive » Many magazine brands have blogs, but fail to realize the true potential of the medium. Often, these are good efforts, with good content, a fair level of traffic, and perhaps a comment every now and again. Today, I want to look beyond just creating "a" blog, and share some strategies and tactics for creating a "great" blog. For the tips below, I realize that: You are not without a shortage of ideas, but may have hit a wall in terms of resources. You and your staff feel stretched to the max. With that in mind, here are some tips to creating the BEST blog you can, and doing so with the resources you already have.
Focus on just one or two blogs. I realize it is silly to put this last instead of first, but it’s Friday, everything can’t make sense. Business Search Marketing Consulting » 7 Reasons for Social Medi. Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. You’ve got on the cluetrain, and decided it’s time to start embracing social media as an important part of your marketing mix. You’ve seen and heard the success stories, but you’ve been floundering with no traction for the last 6 months. You’ve figured out what social media is. Before you reappropriate that budget, take a look at what you’re doing wrong – or better yet, know the common problems and how to fix them from the start. 1. You’ve seen the stats on facebook and myspace. How does a campaign that is on television only get a couple thousand friends on facebook?
Solution: You choose your social media channels by finding where the customers who want to talk about your company are talking. Example: If you have a site about young tech males – digg is definitely your place. 2. If you’re using the wrong people you’re toast. 3. 4. 5. 6. 7. 9 Ways To Make Twitter More Useful F. 35 tips for getting started with social media. If you are going to start using social media, you should at least have an understanding of what it's about.
Social media is not about the tools, the tools are only a facilitator. Starting with the basics. Roll your sleeves up, get dirty and stake your claim: 1) Register your domain name, preferably a dot com extension. It's also a good idea to register any variations and extensions of your domain name. 2) Find a good, reliable web host, and do your homework. 3) Install a blogging platform, preferably Wordpress. 4) Customize your permalink structure immediately. 5) Create an about page. 6) Install analytic software, such as Google Analytics. 7) Give people the tools to promote your content. 8 ) Establish a Feedburner account. 9) Focus and be consistent with your blogging. 10) Build as many social passports as possible. 11) Leave thoughtful and constructive comments as much as possible on other blogs. 12) Establish and actively use your Google Reader account. 15) Work smarter not harder.
Jon Scieszka, A Seriously Funny 'Knucklehead' | LISNew.