3 New Ways to Measure the Social Web. Tim Trefren is one of the founders of Mixpanel, Inc. a real-time analytics service that helps companies understand how users behave with web applications. When most people think of web analytics, they think about pageview tracking; basically, measuring which pages on a website are being viewed. Pageview tracking is a well-established technology, but it's no longer meeting the needs of many of the most well-known companies in social media.
Companies like Facebook, Zynga, Slide, and RockYou are spending tons of resources building their own internal analytics tools. There's a reason for this: Social media is highly competitive, and the biggest advantage you can have is data. To improve and grow, these companies need to gather as much information as they can, and they need more than simple pageview tracking. In the following sections I will cover three of the most important things to measure for social applications. 1. This more granular look at conversion rates can have surprising results. ASimpleMeasure: Store Your Property Measurements Online. Converticious: Clean & Simple Unit Conversion App. Converticious is an intuitive unit conversion app using which you can quickly convert temperature, volume, distance, weight, area and speed units online. The application has a clutter free and user-friendly interface. To convert, simply go to the site, chose what you want to convert, type in a value, select the units and then click on the “Convert” button.
That’s it! Features: Online unit conversion tool.Convert temperature, volume, distance, weight, area and speed units (more units and convention options are coming).Clutter free and user friendly interface.No sign up and free.Similar apps: Unit Converter, ConvertCenter and ConvertWorld. Check out Converticious @ www.converticious.com. 8 Excellent Tools to Extract Insights from Twitter Streams. Twitter is now the third most popular social network, behind Facebook and MySpace (Compete, 2009). A year ago, it has over a million users and 200,000 active monthly users sending over 3 million updates per day (TechCrunch, 2008). Those figures have almost certainly increased since then. With the torrential streams of Twitter updates (or tweets), there's an emerging demand to sieve signals from noises and harvest useful information. Enter Twitter Analytics, Twitter Analysis, or simply just Analytwits (in the tradition of Twitter slang).
Besides Twitter Search, the following 8 Analytwits are some of the more useful web applications to analyze Twitter streams. 8 Great Tools for Social (Twit)telligence TWITALYZER provides activities analysis of any Twitter user, based on social media success yardsticks. MICROPLAZA offers an interesting way to make sense of your Twitter streams. TWIST offers trends of keywords or product name, based what Twitter users are tweeting about. HOW TO: Measure Online Influence. Obsessed with the idea that Google doesn’t have the one right answer, in late 2008 Micah Baldwin joined Lijit Networks—his sixth startup—which believes each blogger has a right answer.
Influence is difficult to ascertain online. What about that guy on Twitter with 25,000 followers? Isn’t he influential? What about that woman who has 5,000 RSS subscribers? She has to be influential, correct? People who are truly influential become conduits for human based filtering and content discovery within their communities, as members of the community look to the person of influence to connect them to people and content they should trust, and fuel positive community growth.
Understanding influence Influence is defined as “implicit or explicit effect of one thing (or person) on another,” which online can be further simplified to “can someone’s words (and/or video) make you think or do something?” Personal brand is truly an aggregated representation of online activity. How does one become influential? New Twitter app wants to know how big your Twick is - Download S.