background preloader

Marketing

Facebook Twitter

Business

Media. Media. The Loneliness of the Early Adopter  I’m an Early Adopter.

The Loneliness of the Early Adopter 

I like to be among the first to try out new products and services. If you were looking for me on the Rogers Technology Adoption Lifecycle—the bell-shaped curve that’s a favorite of product managers—you’d find me on left side of the curve, just after the truly courageous Innovators but before the onset of the rabble of the Early Majority.