Ignore Influential Twitterers At Your Own Peril. The State of Online Word of Mouth Marketing [STATS] In a session yesterday at Forrester's Marketing Forum, Forrester analysts Josh Bernoff and Augie Ray presented research findings on peer influence and word of mouth marketing.
![The State of Online Word of Mouth Marketing [STATS]](http://cdn.pearltrees.com/s/pic/th/state-online-mouth-marketing-50901807)
Some of the statistics were surprising, and the presentation was rife with practical tips for marketers we thought worth sharing. Influencers are Diverse Ray said that when marketers think about targeting influencers, they tend to think of them "like a stew": tasty, but undefined. He advises thinking about them instead as a "delicious 3-course meal" in which it's important to savor the flavors of each. TwitterPoster. TweetLevel.