Etcetcetc shared. Connecting Librarian » Blog Archive » Library 2.0 Masterclass wi. Day 1 was great, but Day 2 was just as good. Social media & Library Marketing The strength of our libraries is our unique brand – which is the specific communities we each serve. Mass marketing is no longer the key, it is now niche marketing. Even our top Australian TV shows only reach about 5% of the population. The public visiting public libraries is a choice, not a requirement – really think about what that means. Marketing is a requirement for libraries, but can be done in new and amazingly engaging ways through Web 2.0. Create an engagement calendar. 8 Steps to Marketing 2.0: Educate – learn about social mediaExperience – participate and join in the conversationEnvision – develop a 2.0 marketing planEngage – create social celebrationsEnable – help your library brand & content travelExpand – play with multimediaExplore – learn as you go & track successExperiment, experiment, experiment 2.0 Innovations: Passions to Practices Implementation requires time, resources and scope.
Remember When - Memories of Ipswich wiki. Tame The Web » Blog Archive » Twitter for Internal Communication. At the Skokie Public Library Twitter has become a nimble, extremely quick, and easy to use internal communication device. A small group of Skokie employees use Twitter to bounce ideas off one another, solve simple issues such as “how do I check something out to missing,” and even answer reference questions. What makes me excited about this use of Twitter? First it came about totally on its own, nobody planned to use Twitter as a means of communicating. Second is the mass effect of Twitter. I find it hard to believe that the SPL is the only library that has started using Twitter for internal communication. Short Meal Service. How Twitter Helped Me Get Sponsorship from Google. I am planning to organize some sort of a training event about blogging and therefore required sponsorship to cover the various costs related to the event. Deleting your digital past -- for good.