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By WILLA PLANK
David Spark ( @dspark ) is a veteran tech journalist and founder of Spark Media Solutions . He blogs at The Spark Minute and can be seen and heard on Cranky Geeks, KQED, Green 960, and ABC Radio. Growing your social network.
As Twitter gathers pace, we are seeing more use of the micro-blogging community by companies and brands. There's absolutely nothing wrong with that, but like blogging that went before they will come unstuck if they don't take the time to understand the platform before just wading in. First let me state my opinion about companies and brands using Twitter - or any social media for that matter.