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http://mashable.com/2009/02/27/social-media-for-business-2/

Social Media for Business: The Dos & Don'ts of Sharing

Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois.
Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award winning Personal Branding Blog . http://mashable.com/2008/12/10/personal-branding-in-recession/

10 Ways Personal Branding Can Save You From Getting Fired