Europe. Social Page Evaluator. Social Media for Business: The Dos & Don'ts of Sharing. Sarah Evans is the director of communications at Elgin Community College (ECC) in Elgin, Illinois.
She also authors a PR and social media blog and is the founder of #journchat. It doesn’t matter if you’re on Facebook, Twitter, YouTube, Flickr; your online personality is not only part of your overall brand, it becomes an interactive experience for you and your business. So, who is the face or voice of your brand and what do they share? It's a very important decision in and of itself. 10 Ways Personal Branding Can Save You From Getting Fired. Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award winning Personal Branding Blog.
Instead of scaring you with the harsh reality of the economy, I would much rather give you hope and advice on how to tackle it head on! The solution I’m proposing is “personal branding,” which is the process by which we market ourselves to others. As a Mashable reader and social media connoisseur, realize that the difference between the branding of the past, and that of the present, is that social media has handed you the keys and a microphone to your future success. What I mean is that you are empowered, and are given the opportunity to let your voice be heard, at the cost of your time.