HOW TO: Build Your Personal Brand on Twitter. Dan Schawbel is the bestselling author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), and owner of the award winning Personal Branding Blog.
Follow him on Twitter @DanSchawbel. Today, Twitter has roughly 6 million users and is projected to grow to 18.1 million users by 2010. With all those people, the chances for networking are endless and connecting with new people can lead to career opportunities, so it is essential that your personal brand exists on the service. Last month we showed you a step-by-step process for building your personal brand on Facebook, and today we’re going to show you how to do the same thing on Twitter. By leveraging the Twitter platform to build your brand you can showcase yourself to a huge and growing audience. Is your Twitter identity safe? 40 of the Best Twitter Brands and the People Behind Them. We all know brands are using Twitter — whether or not you want them around.
Some of them don't quite get the medium and just tweet self-serving links or marketing speak, but you won't find any of those brands here. We've handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they're using Twitter. If some of their responses seem short, well that's because they are.