Ways Malaysian Companies can Reinforce their Events Telemarketing - B2B Lead Generation Company Malaysia. Telemarketing is an important strategy Malaysian companies can use to publicize their events. However, cold-calling prospects to attend your event proves to be insufficient. What your event telemarketing needs is a good boost from these top tips courtesy of LeadForensics.com: Tip 1: Create an enticing pre-event campaign (and have some fun!) Creating a pre-event buzz around your brand is guaranteed to drive delegates to your stand, but you’re going to have to think outside the box if you want to stand out from the competition. If you want to turbo-charge your event lead generation, it’s time to put down the bland ‘Visit our stand’ message and create exciting pre-event content that can engage your audience and capture those leads.
Tip 2: Conduct a survey or research study to support your event Content marketing is all the rage right now, and that doesn’t stop when at a conference or marketing event. Tip 3: Take the event experience into hyper-drive. Tongue-Tied? 5 Effective Ways to Improve your Telemarketing Skills - B2B Lead Generation Company Malaysia. In many cases, telemarketers make certain mistakes that can instantly turn off prospects, or simply convince them to opt out from an offer.
Mistakes happen all the time, but the bad part of it is that they can produce bad impressions for your brand and can instantly hurt your B2B lead generation and appointment setting. The good part of it is that you can instantly learn from these mistakes so that the second you engage another lead, you will know what to say and what not to say. And while you are learning, be sure to check these tips out for a smoother audience engagement experience. Practice! For newbie B2B telemarketers, this is a no brainer. Buying yourself time to train yourself in talking to a business prospect lessens your anxiety. Use a call script A script is always handy when you have a production quota to meet. Personalize your calls Too often, call scripts limit spontaneity. Use data profiling Don’t sprint. Being too eager can sometimes be counter-productive. Where To Get Quality Business Leads For Your Telemarketing Campaign. Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign.
Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry.
Telemarketing - B2B Lead Generation Company Malaysia. Lead Generation Call Centre: Although Telemarketing Is The Best Method, It’s Best To Learn These Tips For Social Media Marketing. One of the oldest and yet the most reliable and efficient marketing method in generating qualified leads is telemarketing. Through telemarketing, IT companies, for example, can easily and conveniently gather as much IT leads as it can so that it can gather more and more valuable information about their potential customers without going through all the trouble of going from one place to another via the traditional leg and/or drive approach.
With the use of the telephone, they can do cold calling to talk with the decision maker. Since they only need a few short seconds or minutes to explain to the decision maker about what they are offering, telemarketing services are the best ways to convey any message. And since social media marketing is just like outbound telemarketing, there are some etiquette rules that everybody should know once they are logged on to any of these sites. Now, what more if this is done through telemarketing services when they do cold calling? 2 Key Benefits of Outsourcing Lead Generation Telemarketing in Malaysia. For many businesses, the challenge of generating more sales leads can be a life and death struggle.
You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
What To Do With Talkative Telemarketing Prospects? At one point or another, you will experience selling something or doing a business transaction on the phone. That is an unavoidable possibility in marketing. More so if you are in the telemarketing business, then you really have to be manning the phones. Well, generating sales leads, by itself, is not much of a problem. It only becomes a bit troublesome when you are now dealing with people, especially the talkative type of people. That is the reason why a lot of effort is given in training and orientation for your marketing team.
As you can see, it is not that bad dealing with telemarketing recipients, especially those who love to talk. Call to Invite - B2B Lead Generation Company Malaysia. In the same way, corporate events provide wider insight and perspective. As knowledge sharing and networking have become highly essential in B2B culture, events allow vast opportunities in terms of building brand reputation and audience linkages. But marketing these events is another thing altogether. And sometimes, it’s more difficult than simply preparing the accommodations and looking for people to keynote the programs.
Considering you have lot in your hands in organizing the event, we are here to offer event lead generation solutions that include: Measurable invitation campaigns via phone and email.Audience profiling to pinpoint personalities that match your requirements.Accurate reporting of turn out projections.Follow-up messaging for participants. We make sure that your list of attendees is filled with people who are not only interested, but eager to attend your events. Do you have an event to promote?
See? Well-Documented Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60% - B2B Lead Generation Company Malaysia. The Client The Client is a leading managed print solutions provider offering a wide range of office printers, multifunction devices, copiers, and software solutions to help its clients manage information and workflows efficiently. With over 60 years’ experience in document management outsourcing, the Client currently has over 15,000 employees across 160 countries. The Challenge The Client tried various methods to generate sales leads (offline/online advertising, sales promotions, mobile marketing, etc.) but with the amount of manpower, materials, and budget allocation these methods required, the cost per lead was spiraling.
Additionally, outcome from their previous campaigns was difficult to measure and the resulting leads offered little potential for conversion. The Client had one goal: To increase the number of highly qualified sales leads and business appointments delivered regularly to its sales team to keep them constantly engaged in revenue-generating activities. The Callbox Solution.
Telemarketing Services for Malaysian Businesses. For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. This is where the selection of the rightlead generation medium comes in. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
The Five Qualities Of Excellent Telemarketing Teams. When building your business and your network, it is always a good idea to first understand why you want to be in business in the first place. Too often, people think that starting a business is cool, or the ‘in’ thing, but they have no idea just how hard it is to manage one.
This can get even more glaring telemarketing is involved. Finding and nurturing sales leads can be a big job, and you may not be able to do it on your own. For this reason, you will need help from professional telemarketing teams. The question here is: how will you choose your people? To start with, you need marketers who know their business well. Appointment setting can be a rather complex kind of work. Another quality is respect. Be it in their profession or in the business they work for, a mark of an excellent marketing team would be them being respected by their peers. Thirdly, effective marketing teams are ambitious.
Having an ambition is not bad at all, in fact, this is good for you and your business. How NOT To Manage Your Telemarketers. There are plenty of avoidable mistakes that business managers make when managing their telemarketing teams. The allure of gaining new clients or customers and achieving high revenues can lead business owners to disregard proper management practices that eventually add to the negative image of professional telemarketing. To get better results from this direct marketing channel, here are six suggestions on how NOT to manage your telemarketers: Hiring telemarketers en masse – hiring a large number of telemarketing people within a short period of time means you spend less time evaluating the skills of each person. This will only jeopardize your business and require you to pay people for work that they are not qualified to perform effectively.Giving them a calling list that includes…just about everyone – your telemarketers receive the full force of rejection and anger from irate sales leads everyday, strive to reach quotas and yet still manage to assume a happy disposition for every call.
Outsourcing B2B Telemarketing Services - B2B Lead Generation Company Malaysia. By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. According to recent statistics published by the DMA, B2B companies spend 27.9 billion in telemarketing services. In addition, the 2006 DMA Response Rate Study found that Telemarketing in the B2B environment has a response rate of 9.11 percent.
Business to business lead generation is more than just the process of having a room full of agents making calls. One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease.
B2B Lead Generation Malaysia: Outsourcing B2B Lead Generation Company For Telemarketing Services And More. It is not that easy for a company to keep its old customers from going out of their corral and trying to make new customers because of competition. These days, competition is getting stiffer, fiercer and tighter. A company that is dealing with b2b or business to business transaction should try to learn and use more types of marketing methods aside from the old school ones like placement of TV ads, radio ads and ads on newspapers and magazines.
They should try to come up with newer ones aside from those mentioned and billboard ads and even flier distribution in order to generate qualified leads like business leads, sales leads or marketing leads to name a few. Though it may be easy to come up with newer marketing methods, implementing them can be a pain in the neck. Sure, there are now available online lead generation software that will help them maintain, utilize and qualify marketing or business or sales leads. Telemarketing for appointment setting is not an easy thing to do. Improve Telemarketing Effectiveness with these 3 Simple Tips - B2B Lead Generation Company Malaysia. The importance of telemarketing goes without question. Being a channel that allows businesses direct access to the minds of their buyers, telemarketing has to be executed with the right approaches. Here are tips from Business2Community.com on improving your B2B lead generation telemarketing.
Get personal When 70% of B2B buyers rated how vendors engaged with them as being more impactful than what they’re selling – it’s time to really get personal with your approach, including your qualifying questions. Before you even jump into your sales pitch, make sure you understand what challenges your prospect is facing and if a need exists for your product. The easiest way to do this? Don’t push your luck With the changing role of B2B sales in the digital age, B2B buyers are becoming increasingly expectant of us to understand their business challenges and needs.
Don’t just push them for a yes/no answer – a maybe is always better than a no. Create impact that lasts. The Three Vital Ways to Make your Telemarketing more Efficient - B2B Lead Generation Company Malaysia. Despite their insistence that telemarketing is on the verge of death, some marketers would eventually find themselves in the wrong spectrum when they realize that B2B companies are still conducting cold call campaigns.
Telemarketing still manages to stay at the top of the list of the most effective lead generation and appointment setting channels. Its position is supported firmly by the prevailing demand for direct and real-time communications that succeed where social media and email engagement failed. Marketers maintain an immense degree of optimism that they could get quality B2B leads from cold calling. What’s more, even though case studies and white papers show numbers unfavorable to telemarketing, businesses still believe they can do more in using the channel in ways that deliver high-value opportunities. Here are three ways to make your telemarketing campaign more efficient, as seen on an article published in Target MarketingMag.com: Don’t Count on Voicemail Messages Being Heard.
Where To Get Quality Business Leads For Your Telemarketing Campaign.