Social Media Tidbits

Use the Social Ask as a Springboard to Long-Term Engagement. What is a social ask?

The “ask” is any receipt of an invitation to friend, follow, like, check in or fan a page/brand, etc. The “ask” is what initiates the online relationship. It starts the process. It’s a courtship. The goal in social media is to move beyond the initial stage of a passive friend who simply is a “fan” or “likes” your Facebook page and into an active participant engaged in an ongoing conversation. The Sevans Strategy and Alterian study tracked all online mentions of the key phases behind the “social ask” including those on blogs, online media, social networks, forums, video and photo sharing sites, as well as microblogs such as Twitter and Tumblr. Source: Alterian and Sarah Evans Applying this knowledge to your business: Expand the initial social “ask.” Engage Your Audience: If your audience is valuable, reward them with incentives to participate with your brand. Social-Media-Demographics-972.jpg (JPEG Image, 972x6217 pixels) - Scaled (10. Social Demographics: Who's Using Today's Biggest Networks [INFOGRAPHIC]

More than 66% of adults are connected to one or more social media platforms, but who exactly are these people?

The infographic below, created by Online MBA, breaks down the demographics, including education level, income, age and gender of social media users, along with other miscellaneous facts. Some sites' users are more demographically alike than others. One thing is the same for most social sites — college students, or those who have completed some college, represent the majority on social media sites like Facebook, Twitter, Pinterest, Digg and Reddit. Among Facebook users, 57% have completed some college, and 24% have earned a bachelor's or master's degree.

Although, people 45 and older make up 46% of Facebook users. Social media sites are also seeing a gender split — women use social media more than men. Women gravitate toward Pinterest and young, techie men hang out on Google+. Check out the infographic below to see all the statistics. 30 Terrific Twitter Facts And Figures. Twitter has always suffered an image problem and is not usually taken very seriously by the general public.

Its name doesn’t help with some people even saying that ‘Twitter is for twits’. Despite this glamor and brand problem this has not held back its growth after its humble origins and launch in 2006. Since then Twitter has gained popularity worldwide and is estimated to have 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. It is sometimes described as the “SMS of the Internet” and its 140 character limit keeps the messages short and simple. Its attraction as a social web media platform is maybe in its simplicity and real time messaging that enables breaking news and information to hit the web instantly without filters and censorship. 30 Terrific Twitter Facts and Figures What other interesting Twitter facts and figures have you heard about? Update: Osama Bin Laden Tweet Stats Sources: Image by topgold 684inShare.

20 Interesting Facts, Figures and Statistics Revealed by Facebook. Facebook is about to raise $5 billion from investors.

When you are ask for that amount of money then you need to produce some reliable evidence and facts and figures about the current state of play that are accurate. So Facebook has recently revealed the latest statistics about its business in its S1 Filing for its upcoming IPO. Facebook doesn’t appear to be struggling for cash as it has recently paid Instagram $1 billion to purchase its mobile photo app business and Microsoft $550 million for 650 patents (that it recently bought off Yahoo) In a knowledge economy that rewards innovators, patents are becoming increasingly valuable to protect your intellectual properties from potential imitators.

Facebook’s Growth not Slowing If you have a look at this graph from its latest filing for the upcoming IPO, it seems apparent that its growth is not slowing anytime soon and with over 7 billion people on the planet it still has a lot of headroom for future growth. About Us.