How Is Social Media Being Used to Improve Health (with image, tweets) · Linda_S_Daley. OW_SM_WhitePaper.pdf. Use the Social Ask as a Springboard to Long-Term Engagement. What is a social ask? The “ask” is any receipt of an invitation to friend, follow, like, check in or fan a page/brand, etc. The “ask” is what initiates the online relationship. It starts the process. It’s a courtship. The goal in social media is to move beyond the initial stage of a passive friend who simply is a “fan” or “likes” your Facebook page and into an active participant engaged in an ongoing conversation.
The Sevans Strategy and Alterian study tracked all online mentions of the key phases behind the “social ask” including those on blogs, online media, social networks, forums, video and photo sharing sites, as well as microblogs such as Twitter and Tumblr. Source: Alterian and Sarah Evans Applying this knowledge to your business: Expand the initial social “ask.” Engage Your Audience: If your audience is valuable, reward them with incentives to participate with your brand.
Using Social Media to Reach Women with The Heart Truth, HHS, NIH, NHLBI. Using Social Media to Reach Women with The Heart Truth® - 2009 Update Terry Long1 Ann M. Taubenheim, Ph.D., M.S.N.2 Jennifer Wayman, M.H.S.3 Sarah Temple4 Emily Yu5 1Former Communications Director, National Heart, Lung, and Blood Institute 2Public Health Advisor, National Heart, Lung, and Blood Institute 3Executive Vice President, Ogilvy Public Relations Worldwide 4Senior Vice President, Ogilvy Public Relations Worldwide 5Account Supervisor, Ogilvy Public Relations Worldwide Corresponding Author: Terry Long: 4521 Middleton Lane, Bethesda, Maryland 20015.
Email: longt21@comcast.net. Based on a presentation at the Symposium on New Media in Health Communication and Marketing, George Washington University School of Public Health and Health Services; February 3, 2009. Suggested Citation: Long T; Taubenheim A; Wayman J; Temple S; Yu E. Abstract Overview From the outset, The Heart Truth sought to create and use online resources and marketing strategies. Objectives Blogs Facebook Other results included: The Health Communicators Social Media Toolkit. 30 Terrific Twitter Facts And Figures. Twitter has always suffered an image problem and is not usually taken very seriously by the general public.
Its name doesn’t help with some people even saying that ‘Twitter is for twits’. Despite this glamor and brand problem this has not held back its growth after its humble origins and launch in 2006. Since then Twitter has gained popularity worldwide and is estimated to have 225 million users, generating 65 million tweets a day and handling over 800,000 search queries per day. It is sometimes described as the “SMS of the Internet” and its 140 character limit keeps the messages short and simple. Its attraction as a social web media platform is maybe in its simplicity and real time messaging that enables breaking news and information to hit the web instantly without filters and censorship. 30 Terrific Twitter Facts and Figures What other interesting Twitter facts and figures have you heard about? Update: Osama Bin Laden Tweet Stats Sources: Image by topgold 684inShare. 20 Interesting Facts, Figures and Statistics Revealed by Facebook. Facebook is about to raise $5 billion from investors.
When you are ask for that amount of money then you need to produce some reliable evidence and facts and figures about the current state of play that are accurate. So Facebook has recently revealed the latest statistics about its business in its S1 Filing for its upcoming IPO. Facebook doesn’t appear to be struggling for cash as it has recently paid Instagram $1 billion to purchase its mobile photo app business and Microsoft $550 million for 650 patents (that it recently bought off Yahoo) In a knowledge economy that rewards innovators, patents are becoming increasingly valuable to protect your intellectual properties from potential imitators.
Facebook’s Growth not Slowing If you have a look at this graph from its latest filing for the upcoming IPO, it seems apparent that its growth is not slowing anytime soon and with over 7 billion people on the planet it still has a lot of headroom for future growth. The Facts and Figures from Facebook. Social-Media-Demographics-972.jpg (JPEG Image, 972x6217 pixels) - Scaled (10. About Us. Making Health Communication Programs Work. The National Cancer Institute will no longer print hard copy books or compact discs of Making Health Communication Programs Work, also known as the Pink Book. Full-length HTML and PDF versions of this publication can be printed via the Page Option tools on this page. (04/02/2008) This book is a revision of the original Making Health Communication Programs Work, first printed in 1989, which the Office of Cancer Communications (OCC, now the Office of Communications) of the National Cancer Institute (NCI) developed to guide communication program planning.
During the 25 years that NCI has been involved in health communication, ongoing evaluation of our communication programs has affirmed the value of using specific communication strategies to promote health and prevent disease. Research and practice continue to expand our understanding of the principles, theories, and techniques that provide a sound foundation for successful health communication programs. Our Work. More health departments nationwide embracing social media: Use of tools rises. From a Boston campaign that uses online videos to talk to teens about sugary drink consumption to an oversized Louisiana stork who reaches out via Facebook and Twitter about healthy pregnancies, health departments around the nation are embracing social media as a new way to connect with the public.
Social media tools such as Facebook, Twitter and YouTube offer health professionals the ability to deliver public health messages — from common-sense guidance to critical information during an emergency — directly and quickly. Because of its low cost and ease of use, more and more health departments are becoming involved in social media, with some campaigns earning both recognition and avid followers. Social media apps on a smartphone. A list of health agencies on Twitter compiled by APHA includes about 180 such accounts. Photo by Rob Broek, courtesy iStockphoto Around the nation, the use of social media among health departments is on the rise. Boston Public Health Commission. Bell Alcalay final report1.doc. What Is Social Marketing? What is Social Marketing?
By Nedra Kline Weinreich The health communications field has been rapidly changing over the past two decades. It has evolved from a one-dimensional reliance on public service announcements to a more sophisticated approach which draws from successful techniques used by commercial marketers, termed "social marketing. " Rather than dictating the way that information is to be conveyed from the top-down, public health professionals are learning to listen to the needs and desires of the target audience themselves, and building the program from there. This focus on the "consumer" involves in-depth research and constant re-evaluation of every aspect of the program.
In fact, research and evaluation together form the very cornerstone of the social marketing process. Like commercial marketing, the primary focus is on the consumer--on learning what people want and need rather than trying to persuade them to buy what we happen to be producing. Product Price Place Promotion. Learn | Social Marketing Quarterly. Social Marketing Defined Social Marketing is a process that uses marketing principles and techniques to influence target audience behaviors that will benefit society, as well as the individual. This strategically oriented discipline relies on creating, communicating, delivering, and exchanging offerings that have positive value for individuals, clients, partners, and society at large.
Principles Shared with Other Disciplines Many of social marketing’s key characteristics have been widely adopted by other fields, and in turn social marketing has integrated practices developed elsewhere. Among the important characteristics it shares with others are: AUDIENCE ORIENTATION: Social marketers view their audience as decision-makers with choices, rather than students to be educated, or incorrigibles to be regulated. Unique Principles While social marketing integrates many characteristics common to other forms of behavior change, four core principles remain truly unique to social marketing. Social Marketing. Social_Marketing_and_Public_Health. How social media is being used to improve health. Booze calories nearly equal soda's for US adults. Americans get too many calories from soda. But what about alcohol? It turns out adults get almost as many empty calories from booze as from soft drinks, a government study found.
Soda and other sweetened drinks - the focus of obesity-fighting public health campaigns - are the source of about 6 percent of the calories adults consume, on average. Alcoholic beverages account for about 5 percent, the new study found. "We've been focusing on sugar-sweetened beverages. This is something new," said Cynthia Ogden, one of the study's authors. The government researchers say the findings deserve attention because, like soda, alcohol contains few nutrients but plenty of calories. The study is based on interviews with more than 11,000 U.S. adults from 2007 through 2010.
The study found: -On any given day, about one-third of men and one-fifth of women consumed calories from beer, wine or liquor. -The average woman drinks about 50 calories, or roughly half a glass of wine. -Men drink mostly beer. Public Health Proposal Considers Mandatory ‘Smokers License’ CBS DC (con't) Affordable Care Act Updates: CBSDC.com/ACA Health News & Information: CBSDC.com/Health Get Breaking News First Receive News, Politics, and Entertainment Headlines Each Morning. Sign Up WASHINGTON (CBS DC) – A public health proposal suggests that tobacco smokers should be required to apply and pay for a “smoker’s license” in order to continue buying cigarettes.
In this week’s PLOS Medicine medical journal, two leading tobacco control advocates debate the merits of the smoker’s license. Dr. In a controversial move, the smartcard would allow the government to limit how many cigarettes a smoker could buy. A 2009 study from the Pew Research Center found that for the period of January through June 2008, the share of current smokers in the American adult population was 20.8 percent. Arguing against the smoker’s license in the journal is Jeff Collin, a professor at the University of Edinburgh. Professor Collin believes that limits to personal freedom will doom such legislation.
AJPH Study: Media messages can promote long-term safe sex behavior. When it comes to talking about teens and sex, the media oftentimes get a bad rap. However, according to a new study in the January issue of the American Journal of Public Health, the media may be key to promoting safe sex. The study finds that effective media messages can actually help create long-term safer sex practices among African American teens. The 1,647 youth who participated were part of Project iMPPACS, an effort designed to determine the impact of mass media messages on the sexual behavior of hetero-sexual African American youth. Youth between the ages of 14 and 17 were exposed to radio and television messages that promoted safer sex. After asking participants over a 36-month period about their own sexual behavior and attitudes toward safer sex, the media messages not only influenced teen behavior during the media intervention, but even after the media messages were discontinued.
Pictorial Health Warnings On Cigarette Packaging Make An Impact On Hard-To-Reach Smokers. Risk Of Depression, Learning Issues When A Person Is Exposed To Light At Night. Each Year 5,600 Patients Are Diagnosed With Cancer At A Late Stage Because Of Inequalities. Pakistan Reaches A Milestone In Ending Polio : Shots - Health News. Hide captionA health worker in Pakistan marks a child's finger with ink after giving him the polio vaccine. Jackie Northam/NPR A health worker in Pakistan marks a child's finger with ink after giving him the polio vaccine. There's some fresh progress in the battle against polio in one of the three countries where it remains endemic.
Pakistan is showing signs of eliminating one type of the virus, the U.S.Centers for Disease Control and Prevention announced Tuesday at a meeting about tropical diseases. "I don't want to exaggerate the finding, but it's a milestone," Dr. Poliovirus comes in three varieties, or serotypes: WPV1, WPV2 and WPV3. Wassilak says this is the pattern they usually see as polio disappears from a country: WPV2 leaves first, followed by WPV3, and then slowly over time, WPV1 subsides. The CDC and other health workers in Pakistan are still analyzing samples to be certain they haven't missed a WPV3 case, Wassilak says.
Children In Poorer Neighborhoods At Greater Risk For Obesity. How health care consumers connect online. Sign up for the Follow us on: See how your patients get to know each other. By Ben Dillon | Posted: November 13, 2012 How do you engage today’s health consumer online? When you dig through the stats, three predominant themes emerge: mobile, social media and search. Today’s mobile, social and search trends are indicative of the growing role digital connectivity plays in our lives. (View larger image.) Ben Dillon is a vice president and eHealth evangelist at Geonetric. Popularity: This record has been viewed 6520 times.
Social Media Tidbits. Resources. Examples of Social Marketing. Theory. About Social Marketing.