Disney: Augmented Reality In Times Square Dunhill - Holition | 3d Augmented Reality Solutions. On 16th March 2012 in Shanghai, Alfred Dunhill hosted ‘Trafalgar’and recreated the architectural and elemental spirit of London, presenting the House’s collection on an exceptional scale in front of 1000 global guests. As if in a giant snow globe, the British luxury men’s brand showcased the timeless elegance of the collection on 64 Asian models, standing on ‘Trafalgar Square’ in a simulation of all four seasons, composed over a single day. A full year of weather condensed over one day– Spring was dawn, Summer noon, Autumn dusk and Winter was night – was created by one of the longest single CGI sequences ever made, the magic of holographic projection, mixing the physical with the unphysical.
Holition worked with Campaign Design, Musion and Absolute Post to create this breathtaking fashion experience. Dunhill were able to position their brand at the forefront of poetic interactions with technology. "Alfred Dunhill has been making things properly for over 120 years. Lynx: Augmented Reality Angel Ambush At first this felt like another flash mob build up, but it’s anything but. Lynx have just rolled out an interesting experiential campaign featuring the Lynx Excite Angels, this time with an Augmented Reality twist that sees people interacting directly with the angels via a digital video billboard. As passers by walk onto the Lynx “Markers” the Excite Angels literally fall to earth in the digital billboard, and then interact with whom ever is standing on the marker. And while this is essentially a gimmicky play, it does generate the brand interaction and connection they are after quite well…
Hyundai: Times Square Billboard Racing Game Hyundai have created the world’s largest iPhone controlled racing game in New York’s Times Square. Users simply have to register with the “Hyundai Race” and download the app to get a turn to control the car on a giant digital billboard using their iPhone.
The game features the Veloster hatchback which is controlled by the driver by tilting the phone left and right to steer using the iPhone’s built-in accelerometer. Users also have to connect to the Hyundai WiFi network in Times Square to connect their phone with the game. After the race, gamers’ scores appear on the billboard so they can see how they stack up against other racers.
The game is an engaging experience for the driver and also grabs the attention of the Times Square crowds. Be Sociable, Share! Hyundai, Hyundai race, Interactive Billboard, iPhone App, iPhone controlled game, racing game, Times Square. Starbucks Cup Magic. Augmented Reality. In spite of my personal status as a shameless Trekkie, I appreciate not everyone is as into the geeky stuff as I am.
But even those misguided folks out there who fail to worship at the altar of Roddenberry will still appreciate the excitement of the technologically augmented future. Even Stephen Hawking once said it: "The physics that underlies Star Trek is surely worth investigating. " Progress is taking place all the time, such as yesterday's announcement that computer scientists are working on gadgets that can feel regret.
Apparently, an understanding of this basic human emotion would make computers better at predicting the future, the Google-funded scientists think. To measure the distance between the desired and actual outcome, the computer could become better at minimising this gap, which is in essence a way to measure regret. 1. Replicators "Tea, Earl Grey, hot. " 2. 3. 4. 5. 6. 7. 8. 9. 10. National Geographic: Live Augmented Reality There is a pretty cool National Geographic road show touring shopping centres in Hungary right now, an augmented reality installation that lets the thousands of people passing by interact with the type of content they would find on the National Geographic channel, from dolphins and dinosaurs to leopards, spacemen and lots more.
It works by placing a huge digital screen and high-powered camera in front of an AR marker that is stuck to the ground. As people step onto the marker, the content comes alive on the big screen in front of them. A neat little trick here was having what looked like a park ranger (or something!) Who was there to help people interact with the augmented reality content and make the whole installation a little more interesting. Created by the guys at AppShaker.
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