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Fitiquette is an online fashion boutique powered by a virtual fitting room. The company was founded by fashion enthusiasts to address online purchase hesitation due to unknown fit. Supported by patented technology, shoppers create a body replica to try-on clothing in different sizes. Coveted boutique fashion brands are handpicked for the fashion-forward female. Fitiquette brings the in-store dressing room experience to your own virtual fitting room, without the pesky sales folk and static cling. Now that's good fit etiquette.
5 Mar Triumph has partnered with augmented reality technology provider Holition to offer shoppers at Selfridges in London, the opportunity to virtually try on its new collection. Through the ‘Fantasy Mirror’, women can see themselves wearing items from the Triumph Essence line, without removing a single item of clothing. The mirror uses a motion sensor camera that scans anyone standing in front of it. Infra-red technology then creates an accurate 3D reconstruction of the environment, facilitating a female avatar with real-time movement. Jonathan Chippindale, CEO of Holition, said: “The Fantasy Mirror demonstrates how 3D virtual reality solutions can be used to develop the consumer experience.
Imagine a user having the ability to access in real time everything she needs to know about her immediate surroundings. The extent to which that could enhance her experience would be truly remarkable, right? As luck would have it, that technology happens to be rapidly advancing… So what is augmented reality (AR), exactly? Wikipedia defines it as “a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.”
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These days any brand or campaign that can actually stand out in Times Square is doing something seriously right. Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most popular blogs picking up the story in the last 24 hours. But not only are bloggers taking notice, the actual crowd engagement in Times Square is very high (with hundreds of on lookers and plenty of mobile pics being taken), with the augmented reality billboard using video of a model dressed in Forever21 clothes to take a virtual photo of you in a crowd (and occasionally selecting people, picking them up and throwing them into a Forever21 bag).
Defined as a view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery , the term augmented reality has been making its way into digital marketing vernacular over the past couple of years. As yet another element to consider in a marketing strategy, this begs the question, should augmented reality be part of a brand’s budget, and what are the benefits and concerns involved? The most recently launched augmented reality initiative making headlines is Boucheron. In partnering with augmented retail specialist, Holition , a company established n 2008 and based in London, the all-new Boucheron website allows users to try on watches and jewels through their computer screens from the comfort of their own homes. How does this work, exactly?
TIP: Create a G2Y account and upload a portrait photo of yourself. On future visits to G2Y simply log in, then, as you browse the site, clicking on the 'try online' links under a product will show the corresponding frame on YOUR face! Creating an account > Virtual mirror 1: Use this mirror to quickly and easily try glasses on as you browse the site.
Augmented Reality Fashion Show Webcam owners can print a marker, visit a website, and experience a fashion show in their own homes. An innovative feature to engage magazine consumers with interactive web promotions.
The ultimate augmented reality experience which lets you virtually try-on the latest Ray-Ban styles. These general contract terms (the "General Terms") represent the terms and conditions that regulate the use of the "RAY-BAN VIRTUAL MIRROR" service provided by Luxottica Group S.p.A., with registered office in Via C. Cantù no. 2, 20123 - Milan and its parent companies, subsidiaries, associated companies as well as its agents and assignees (the "Supplier"), as supplier of virtual images (the "Service"). 1: The Service 1.1 The Service allows Users to virtually test RAY-BAN products on a virtual mirror (the “Virtual Mirror”) via a photograph or video of the face of a male/female model shown on the Virtual Mirror or, if a webcam is activated on the User’s device, of the User’s face.
Try on makeup before you buy. Mega-corp IBM has teamed up with Israel-based EZface to create a “virtual mirror” that allows you to see what makeup looks like on your face without ever opening a compact. Inside your favorite retail store, the EZface kiosk will take your picture and display it on its screen. Simply scan in the bar codes from cosmetics and the virtual mirror will show you what they would look like on your skin. You can even share your results with friends via email or mobile phone to get their advice. Check out a cool demonstration of the technology from IBM courtesy of The Street.
Swarovski Elements brought a virtual collection of designer collaborations to Los Angeles as part of their “Let it Sparkle” holiday takeover of Rodeo Drive To promote a new Swarovski Elements collection, virtual editions of their crystal-embedded products were placed outside participating retailers along Rodeo Drive. Participants used GoldRun to take a photo in a sparkling crystal snowstorm or “try on” the various designer collaborations from Anne Fontaine, Baracci, Bebe, Escada, Frette, La Perla, Missoni, Stephen Webster and Stuart Weitzman. Shoppers who viewed the sparkling merchandise through the GoldRun app shared their favorite items on Facebook and Twitter, then received digital vouchers for an instantly-available free holiday gift. An interactive, physical sculpture – a shimmering spiral of 55,000 Swarovski crystals with embedded electronic screens – displayed the #LetItSparkle tweets from the campaign.
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