AR Fashion Fitting Simulator. MakeUp Live. About FITIQUETTE. Fitiquette is an online fashion boutique powered by a virtual fitting room.
The company was founded by fashion enthusiasts to address online purchase hesitation due to unknown fit. Supported by patented technology, shoppers create a body replica to try-on clothing in different sizes. Coveted boutique fashion brands are handpicked for the fashion-forward female. Fitiquette brings the in-store dressing room experience to your own virtual fitting room, without the pesky sales folk and static cling. Now that's good fit etiquette. Barbie_Rough_Cut.mov. Valentine’s Day augmented reality. Theatreproducts × AR三兄弟 in HOUSING. Moosejaw - Augmented Reality X-Ray App Shows Models Almost Naked. The Aurasma edition of GQ - October 2011. OUR MOVING INSTYLE COVER!! Triumph latest brand to experiment with augmented reality, virtual mirrors « fashion and mash. 5 Mar Triumph has partnered with augmented reality technology provider Holition to offer shoppers at Selfridges in London, the opportunity to virtually try on its new collection.
Through the ‘Fantasy Mirror’, women can see themselves wearing items from the Triumph Essence line, without removing a single item of clothing. The mirror uses a motion sensor camera that scans anyone standing in front of it. Infra-red technology then creates an accurate 3D reconstruction of the environment, facilitating a female avatar with real-time movement. Jonathan Chippindale, CEO of Holition, said: “The Fantasy Mirror demonstrates how 3D virtual reality solutions can be used to develop the consumer experience.
The Fantasy Mirror was created in partnership with OgilvyAction, and unveiled at Selfridges last month alongside the new Triumph collection, by Helena Christensen (as pictured). Third wave fashion » 5 Alluring Things About Augmented Reality. Imagine a user having the ability to access in real time everything she needs to know about her immediate surroundings.
The extent to which that could enhance her experience would be truly remarkable, right? As luck would have it, that technology happens to be rapidly advancing… So what is augmented reality (AR), exactly? Wikipedia defines it as “a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.” The Window Shop. Fashion’s live augmented reality performance. TryLive Eyewear. Augmented Reality - Fashion. Holition Garrard launch with VOGUE. The Man Who Knows Everything: A Hannah Martin exhibition in collaboration with Holition. Holition Augmented Reality Application for Tacori. Tatler Teaser. My Forevermark Fitting - the virtual try on experience from Forevermark. Reality. Try It On Augmented Reality. Times Square Augmented Reality Billboard These days any brand or campaign that can actually stand out in Times Square is doing something seriously right.
Now a little known fashion brand called Forever21 is trying to get noticed, and has just launched a massive augmented reality billboard in Times Square, and get noticed they did, with some of the worlds most popular blogs picking up the story in the last 24 hours. But not only are bloggers taking notice, the actual crowd engagement in Times Square is very high (with hundreds of on lookers and plenty of mobile pics being taken), with the augmented reality billboard using video of a model dressed in Forever21 clothes to take a virtual photo of you in a crowd (and occasionally selecting people, picking them up and throwing them into a Forever21 bag). This is a fantastic way of engaging a street audience in a place over crowded with advertising, massive screens and an industry average of a 6 second view (but you’d be lucky to get that in times square). Via Fastcompany. The Potential Marketing Opportunities in Augmented Reality. Defined as a view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery, the term augmented reality has been making its way into digital marketing vernacular over the past couple of years.
As yet another element to consider in a marketing strategy, this begs the question, should augmented reality be part of a brand’s budget, and what are the benefits and concerns involved? The most recently launched augmented reality initiative making headlines is Boucheron. In partnering with augmented retail specialist, Holition, a company established n 2008 and based in London, the all-new Boucheron website allows users to try on watches and jewels through their computer screens from the comfort of their own homes. How does this work, exactly?
The user prints out paper models of the product (in this case a watch and a ring), and wears the paper versions. Advancements in technology are not only innovations for developers, but for marketers as well. Cheap Prescription Glasses online - Virtual Fitting Room. Using our 'try online' feature to quickly and easily try glasses on as you browse the site makes choosing that perfect pair of glasses a breeze.
Use your own photo or one of our pre-loaded models. (Example below) Simply click the 'Try online' link under any product image you like the look of to call the mirror in to view. If you have uploaded your photo, the associated frame will appear on your face or else it will appear on one of the pre-installed model faces. You can create a shortlist of frames you like the look of. Once you arrive at your shortlist page by clicking the links shown above, our mirror really comes into it's own here as it allows you to see each pair side by side on your own face. Clicking a thumbnail image of you wearing one of the frames will produce a page where you can compare them. Augmented Reality Fashion Show. Virtual Mirror. Virtual try-on - see how you look in Sneaking Duck eyewear.
IBM’s Virtual Mirror Brings Augmented Reality to Makeup Counters (video. Try on makeup before you buy.
Mega-corp IBM has teamed up with Israel-based EZface to create a “virtual mirror” that allows you to see what makeup looks like on your face without ever opening a compact. Inside your favorite retail store, the EZface kiosk will take your picture and display it on its screen. Simply scan in the bar codes from cosmetics and the virtual mirror will show you what they would look like on your skin. You can even share your results with friends via email or mobile phone to get their advice. Check out a cool demonstration of the technology from IBM courtesy of The Street. Though dubbed the ‘virtual mirror’, the EZface kiosk is an augmented reality system, blending live video images with virtual/digital elements on the same screen.
I am also moderately impressed by the facial and color recognition algorithms displayed by the kiosk in the video above. EZface’s isn’t the only virtual mirror you can use. [image credit: EZface] [source: IBM, EZface] Blipps - Mobile Augmented Reality Advertising. Augmented Reality - Esquire Cover Augmented Reality Software and Video. (High Quality) How to use Fashionista - The New Webcam Social Shopper.