background preloader

Reputation is the new currency

Facebook Twitter

Scarcity marketing

Curation. Meme alert: Reputational democracy. Simon Willis of Cisco’s Public Sector group and I were talking last week. I was saying that if the new administration were to create a civic social networking site, casual decisions by software designers could deeply affect democracy. For example, if the designers were to use a reputation system as a way of enabling the millions of conversations to scale, civic leaders might emerge for topics based upon a reputation system that is sensitive to small changes in software functionality — rate people on a scale of 1-10 or just with a thumbs up or thumbs down? Weight the ratings based on the rater’s own reputation? Simon replied that this would be an interesting case of reputational democracy. I sort of love this term.

And it only gets three hits (1 2 3) at Google. You heard it here first! [Tags: reputational_democracy memes simon_willis ] Memes With Meaning: Why We Create And Share Cat Videos And Why It Matters To People And Brands. "This is what the Internet is all about, people. A killer song, a stupid meme, a nostalgic throwback to 2001, and, most important, bites of dumb hilarity that come in 30-second bursts. " Huffington Post on the Harlem Shake, February 2013 The stats tell us that we’re spending more and more time on the web creating, curating, and sharing visual content. We uploaded over half a million variations of Harlem Shake to YouTube in the past few months.

As the head of Google’s Agency Strategic Planning team, it’s my job to work with brands and creative agencies to help develop their ideas in the digital space. These questions kicked off a new chapter in what we’re calling The Engagement Project. To get to the bottom of these memes, we assembled a team of original thinkers—anthropologists, digital vanguards, and content creators—to dig a little deeper into this "visual web. " The Fascinating Familiar "Who knew there was such a thing as goose barnacle gathering?

Marcel Proust knew. Synaptic Play Huh? Reputational democracy. Speed Kills. Slow is Fast. - Vineet Nayar. By Vineet Nayar | 8:57 AM November 30, 2010 Most of us believe that speedy decision-making is critical for success today, and dub its absence as procrastination or managerial dithering. However, by focusing on how quickly we make decisions, are we abandoning the need to listen, discuss, evaluate, and respect different points of view? Are we fostering a culture of jumping to conclusions? These questions struck me some time ago when I read a post by an Indian newspaper journalist about the Dongria Kondh, who have been resisting the plans of a British mining company to mine bauxite from Niyamgiri mountain, where they live and which they hold sacred. The Niyamgiri hills constitute a unique ecosystem that harbors numerous flora including some 20 species of orchids as well as vast natural resources.

(If this sounds a bit like the Na’vi in James Cameron’s movie, Avatar, it is — in fact, the Dongria even appealed to Cameron for help.) What's Your Social Spread? | As more and more organizations use all things social to attract audiences the issues of “spread” becomes a focal point for reaching the right audience. In statistics, statistical dispersion is variability or spread in a variable of probable distribution. Probable distribution is important to distribution of relevant content in context with your audience. Dispersion is contrasted with location or central tendency, and together they are the most used properties of distributions. If your content is not being dispersed to locations where your audience is then you are wasting efforts to attract the wrong audience. Social technology follows the concept of “spread” in that the technology “spreads” messaging to “network clusters” of people using certain networks to reach “clusters” of people who may have an affinity to other people or relevant content.

Most people think of gambling when they hear the word spread. Spread is used in gambling to determine the odds. Who Is Your Audience?