Pervasive Creativity
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Neuroscience
A new Social Marketing Approach: Hyphenated Marketing | Social Media Today
There's a big controversy these days in Social Media Marketing between the huge business opportunities and the fact that the more consumers are digitally empowered, the less they want to release their personal data and privacy to third parties. TNS Digital confirms this trend, demonstrating that not so many Social Networks users are open to brands. In this attention economy, the competition has never been that strong. A competition that not only happens in a virtual world but truly in real life: local stores are progessively implementing Social Media tactics; mash-ups are now in-store (see H&M + Lanvin former collection). Marc Menesguen, Managing Director of Strategic Marketing for L’Oréal has recently declared for Cap Gemini that "The difference between the traditional model and the new one that is emerging, is a difference between positioning and movement.Today it’s not enough to think about brand positioning (...) the consumerHow to correctly brief and provide a reco?
Interesting talk from surgeon Charles Limb, MD, an associate professor of otolaryngology at Johns Hopkins. Musician and researcher Charles Limb wondered how the brain works during musical improvisation — so he put jazz musicians and rappers in an fMRI to find out. What he and his team found has deep implications for our understanding of creativity of all kinds.
How the brain works while it is improvising | Dr Shock MD PhD
View the BMW Guggenheim Lab website The BMW Guggenheim Lab is a mobile laboratory that will travel to nine major cities worldwide over six years. Led by international, interdisciplinary teams of emerging talents in the areas of urbanism, architecture, art, design, science, technology, education, and sustainability, the BMW Guggenheim Lab will address issues of contemporary urban life through programs and public discourse. Its goal is the exploration of new ideas, experimentation, and ultimately the creation of forward-thinking solutions for urban life. Over the six-year migration of the BMW Guggenheim Lab, there will be three distinct mobile structures and thematic cycles. Each structure will be designed by a different architect , and each will travel to three cities around the globe.
BMW Guggenheim Lab
We have written extensively at Read/WriteWeb about Attention and the Attention Economy . As a concept attention makes sense to anyone who is online today. We know when we are paying attention and we know what we are paying attention to. The problem is that the information about our attention is not readily available to us afterwards. The premise of the Attention Economy is that people are in control of their attention information.
Towards the Attention Economy: Will Attention Silos Ever Open Up?
Ubiquitous Computing
Ubiquitous computing names the third wave in computing, just now beginning. First were mainframes, each shared by lots of people. Now we are in the personal computing era, person and machine staring uneasily at each other across the desktop. Next comes ubiquitous computing, or the age of calm technology , when technology recedes into the background of our lives.