Future of TV

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http://www.nma.co.uk/news/newspapers-overtake-broadcasters-in-video-streaming/3022397.article

Newspapers overtake broadcasters in video streaming | News | New Media Age

50 issues of new media age ; the UK's only weekly magazine devoted to interactive media, marketing and advertising--> Over 20 free specials and supplements a year , covering the most relevant digital marketing topics in depth. This includes our Top 100 and Marketing Services Guide (worth £25 each).--> Subscribe before March 31st 2012 and you will save an additional £50 off a subscription and receive instant access to all content on nma.co.uk . Full access to nma.co.uk – allowing you to digest all the daily news, insights and reviews as well as unrestricted access to an unequalled 15 year archive.
There’s a reason why I love styling for photoshoots the best. There’s always room to correct an error, adjust accordingly and you can easily hide imperfections with the use of clamps, double tape or ever-reliable Photoshop. Not so when it comes to styling for TV shows and especially celebrities. The pressure is triple because there are thousands, millions of viewers who are going to see the outcome of your decisions in the dressing room. The audience gets a 360 view of the outfit you chose and if anything goes wrong or is noticeably out of place, it will immediately reflect on your client because that’s who the people are seeing. http://reluctantstylista.com/article/what-im-learning-about-tv-and-celebrity-styling-part-1

What I'm learning about TV and celebrity styling (Part 1) | The Reluctant Stylista

Trompe-moi si tu peux

http://www.variety.com/article/VR1118021039?refCatId=14

Convergence strategy at U.K.'s Channel 4 - Entertainment News, T

Under new management, the U.K.'s ad-funded pubcaster Channel 4 has embarked on a quest for "creative renewal" at a time of economic stagnation. In its 28th year, the once hip, innovative channel has hit its mid-life crisis early. Running a swathe of digital channels -- including movie web Film4, teen-focused E4 and the worthy but dull More4 -- the network was ill-equipped to cope with the recession-driven ad downturn and the swivelling of eyeballs away from traditional TV and toward online.

Rodolphe Belmer : modèles low-cost vs niches

"La crise publicitaire n'est pas conjoncturelle. Les tarifs publicitaires qui se sont effondrés sur les grandes chaînes en clair seront très difficiles à relever." Telle est l'analyse de Rodolphe Belmer, le patron de Canal+, l'un des plus brillants dirigeants du PAF , qui donnait, hier soir, une master class d'un très bon niveau à la Maison des auteurs, une dépendance de la Société des auteurs et compositeurs dramatiques (SACD)*. http://www.lepoint.fr/actualites-medias/2010-03-11/la-master-class-de-rodolphe-belmer/1253/0/432735

TV aidé par le net

http://www.courrierinternational.com/article/2010/03/11/grace-au-net-la-tele-retrouve-le-sourire A l’occasion des JO de Vancouver, créé par NBC, le site You Be the Judge [A vous de juger] permet aux téléspectateurs de noter les patineurs. Depuis son lancement en 2006, Twitter a véhiculé plus de 10 milliards de messages, rapporte le site GigaTweet, qui comptabilise en temps réel le nombre de tweets.
Case studies Brand content

http://www.marketing-internet-montreal.com/2010/01/tendance-web-marketing-2010/

tendances marketing internet 2010 et outils de mesures

Dans le cadre de ma maitrise en commerce électronique à Montréal , j’ai fait beaucoup de recherches sur ces tendances. Avec mon expérience de plusieurs années en SEO ( référencement organique ou naturel ), j’ai été amené à me poser les questions concernant l’avenir de l’industrie. Pour cette nouvelle année, j’ai lu beaucoup d’articles qui prédisent l’avenir mais sont toujours soit axés sur les médias sociaux, soit sur les moteurs de recherche ou alors en rupture avec les méthodes connues du référencement internet. Après hésitation, j’ai décidé de publier cet article de Vanksen , une agence conseil en communication 360°, opérant au Luxembourg, en France, aux USA, en Suisse, en Italie et en Chine ( http://www.vanksen.fr ) avec 5 pôles d’expertise : Conseil , Création ,Media et activation , Monitoring et analyse et Training .

Advertising Entertainment: Transmedia Goes Mainstream - Branded

http://sparksheet.com/advertising-entertainment-transmedia-brands/ With more and more people watching TV on the Internet, reading magazines on their e-reader and playing games on their smart phone, the terms “old media” and “new media” are becoming meaningless. Jacqueline Parker reports on how smart brands are engaging customers in a transmedia world. For the first time ever, media consumers from Europe to North America are spending more time online than in front of their TV sets. That isn’t to say that television advertising is dead.

NetStrategies

http://www.netstrategies.com/blog/ You must be an active user of the Internet, enjoy writing, have a knack for analyzing data, and have experience with social media, such as Twitter, FaceBook, or blogging. We are not Metro accessible, therefore you must have your own reliable vehicle; however, because we are at the Occoquan River, most area commutes are against traffic. To be considered for this internship, send us your resume and, where available, marketing materials, writing samples, and links to any publicly available online presence you wish to share. Newer browser versions provide a significantly better online experience because of their improved features and security. As the web continues to change and evolve, more complex applications and functions are now available and are a key component of a modern fully functional website.