Confidentalité / Sécurité sur Facebook. Facebook Dominates Social Content-Sharing. While Q3 2009 data showed e-mail on top for content-sharing, February 2010 information from social optimization platform Gigya points to Facebook as the Web’s top social sharing hub. Almost one-half of article links, videos, photos and other content shared via Gigya’s widgets are posted to Facebook, with another 29% broadcast through tweets.
Social sharing widget AddThis also distributed the most content on Facebook (33%), followed by a long tail of other options. Similar results were posted in summer 2009 by the AddToAny sharing widget; Facebook, with 24% of shares, took the top spot. In addition to sharing content with contacts, social site logins are often chosen as a method of user authentication on third-party sites. The social giant’s 52% share of authentications on entertainment sites dropped to just 31% on news sites, where Google made a close second place showing with 30% of logins.
Keep up on the latest digital trends. Facebook Growth Stats Tell Some Stories. Facebook mobile compte cent millions d'utilisateurs. Facebook-Instagram Acquisition (April 2012): What was it about Instagram that made it worth a $1B acquisition by Facebook. Open Graph apps: what’s there, what’s next. Dozens of developers have launched Open Graph applications for a range of interests and activities since Facebook expanded beyond “read,” “watch” and “listen” last week.
In our tests we’ve “collected,” “answered,” “recommended,” “nommed,” “wishlisted” and more. Here’s a look at what has launched and what could be to come. Music Music apps got a head start after f8 when a few partners gained the ability to auto-publish to Ticker and Timeline. Spotify has dominated since then, but now with Turntable.fm, Soundcloud and others integrating Open Graph, there could be more diversity in how users share what they listen to. Missing, of course, is leading digital music player iTunes, which could not strike a deal with Facebook in 2010 ahead of its Ping launch. Google-owned YouTube isn’t likely to integrate Open Graph either, but Vevo.com activity can be added to Timeline. News Social news readers were also early to adopt Open Graph because “read” was a pre-approved action. Travel Food Film/Television. Oversharing on Facebook: researchers weigh in. Photo by Justin Sullivan/Getty Images Perhaps you’ve met a fellow dog walker at the park who, just six minutes into your first conversation, started talking about her teenage daughter’s menstrual cycle.
Maybe you have a roommate who routinely shouts unsolicited updates from the bathroom every time he endures a marathon session on the toilet. These are oversharers. They comprise a certain percentage of the population that either doesn’t know what’s generally considered inappropriate to divulge—or simply doesn’t care. When it comes to posting things on the Internet, however, it seems anyone and everyone is susceptible to oversharing. But why? Social scientist and author Sherry Turkle thinks we’re losing a healthy sense of compartmentalization. “This effort is known as ‘self regulation’ and here is how it works,” she writes. Some of the latest research to directly tackle this issue comes from professor Russell W. As for the consequences of these actions, Belk writes: Social networking: Failure to connect | Media. T he first time I joined Facebook, I had to quit again immediately. It was my first week of university.
I was alone, along with thousands of other students, in a sea of club nights and quizzes and tedious conversations about other people's A-levels. This was back when the site was exclusively for students. I had been told, in no uncertain terms, that joining was mandatory. Failure to do so was a form of social suicide worse even than refusing to drink alcohol. Users of Facebook will know the site has one immutable feature. Five years ago, on probably the loneliest week of my life, my newly created Facebook page looked me square in the eye and announced: "You have 0 friends.
" Facebook is not a good place for a lonely person, and not just because of how precisely it quantifies your isolation. The pressures put on teenagers by sites such as Facebook are well-known. This is not just a teenage problem. At the same time the reverse is also true. The 12 Best Ways To Customize Your Facebook Pages. When a service such as Facebook limits users’ creative freedom, it is inevitable that other add-on services will overcome this limitation.
This is why then, we see more and more Facebook tab apps that give us more control and freedom when it comes to customizing a fan page or a personal profile. I can’t really understand why Facebook doesn’t create an editor that lets users create a super fan page. I can only guess they don’t want to deal with it and prefer their uniform design, which may be boring but at least it is consistent and familiar.
Instead, Facebook lets other people get creative and offer an array of Facebook related apps built on the API. In any case, you must know this by now: A personalized page can drive more attention and probably, more traffic to your brand. I’ve written about this subject over, and over, and over again here at TechCrunch. But I digress. How it works: You just need to log-in with Facebook Connect, then the service will recognize your existing pages.
The Average Facebook User: Stats Show How We Use The Site (INFOGRAPHIC) What's an average day like on Facebook? Using data from a 2011 study by the Pew Internet and American Life Project , Jess3, a creative agency, has created a new infographic that paints a portrait of who's using Facebook and how. The colorful visualization highlights the commenting, photo-uploading, "liking," and messaging that goes on on Facebook and presents some interesting stats about U.S. users on the social network. For example: the average age of a Facebook user rose from 33 in 2008 to 38 in 2010; users have 229 friends each, on average; and the average user has never met 7 percent of his or her friends, according to Pew. Facebook's own statistics tell a slightly different story, which may be because they examine the entire population of users, rather than being limited to American adult internet users, who made up Pew's survey pool.
You can find more terrific stats about Facebook, and other social networks, from Pew's report here. The Business Behind Facebook [INFOGRAPHIC] The Business Model Database (tbmdb.com) - A blog about business models. The Facebook Fallacy. Facebook not only is on course to go bust but will take the rest of the ad-supported Web with it. Given its vast cash reserves and the glacial pace of business reckonings, this assertion will sound exaggerated. But that doesn’t mean it isn’t true. At the heart of the Internet business is one of the great business fallacies of our time: that the Web, with all its targeting abilities, can be a more efficient, and hence more profitable, advertising medium than traditional media.
Facebook, with its 900 million users, its valuation of around $60 billion (as of early June), and a business derived primarily from fairly traditional online advertising, is now at the heart of the heart of this fallacy. The daily and stubborn reality for everybody building businesses on the strength of Web advertising is that the value of digital ads decreases every quarter, a consequence of their simultaneous ineffectiveness and efficiency. Things Reviewed: Facebook ads It’s quite a juxtaposition of realities. This Is Why You Were Friended or Unfriended [STUDY] Tim Berners-Lee Calls Facebook a Walled Garden - Is That Fair? This week the Web's inventor, Sir Tim Berners-Lee, published an article in Scientific American promoting open standards and net neutrality. In the article, he takes aim at Facebook for being a "walled garden.
" He claims that Facebook and other social networks are "walling off information posted by their users from the rest of the Web. " If Facebook and others proceed unchecked, warns Sir Tim, then "the Web could be broken into fragmented islands" and "we could lose the freedom to connect with whichever Web sites we want. " But how fair is that argument? Proponents of Facebook's Graph API point out that third party sites can access as much of a user's Facebook data as that user allows.
The Graph API allows third party web sites to access to Facebook's "social graph" data. The crux of the issue that Sir Tim raises is that users cannot export their social graph data to other services. (Click on image for full size view) Advertisement — Continue reading below Sir Tim continues: Tout savoir sur la stratégie publicitaire de Facebook - TRIBUNE. Clairement, il faudrait avoir un fort pouvoir affinitaire et donc attractif pour espérer développer fortement sa visibilité. A moins de s'appeler "Bref" qui en quelques semaines a dépassé le million de fans, le challenge se révèle difficile. Les Social Ads sont à votre secours... et le but de Facebook est d'abord et surtout que vous achetiez de la publicité en diminuant la visibilité naturelle des marques sur Facebook et notamment dans le flux d'activité de l'internaute.
Je vous détaille tout cela maintenant... 67% des Facebook social ads sont de la publicité achetée par des petites entreprises Les portails Internet comme Yahoo! Avec Facebook, on se rend compte qu'à 67% ce sont des petites entreprises qui communiquent via les Social Ads (source Comscore, sur la période de juin / septembre 2011). Les budgets digitaux augmentent et se concentrent logiquement là où se trouve l'audience. Quelle place pour les marques face à cette volonté ? La stratégie de Facebook est claire : @cdeniaud. What is the value of a Facebook Fan? Zero! It is a question I hear several times a week: What is the value of a Facebook Fan? I’ve seen answers ranging from $136.38 to $3.60 .
I can’t blame vendors, agencies and consultants for trying to answer the question -- the hunger from clients is so great that anyone promising a simple answer is likely to get attention. The problem is that there is no simple answer to such a complex question. In fact, it may be best if marketers approached this question as if the answer is zero -- unless and until the brand does something to create value with Facebook Fans. There are numerous reasons the question of Facebook fan valuation is problematic: The methodologies for estimating the value of a Facebook fan rely on a host of assumptions, but every audience, brand and program is unique. For example, the value of a fan for big-ticket items cannot be the same as a fan for lower-consideration items. Every individual has a unique social graph and a unique voice.
How a fan is acquired makes a difference.