Consumers. Blogs Wane as the Young Drift to Sites Like Twitter. Demographie Forrester. Evolution des langues utilisées sur Twitter. Quelques heures après la publication de la note du lundi #86, voici un second billet à lire avant de vous endormir ce soir pour parfaire votre culture social media (ou pour vous réveiller, au choix !) … Selon une récente étude Semiocast, même si l’anglais demeure la langue la plus utilisée sur Twitter (39% des messages en octobre 2011 soit 70 millions de tweets quotidiens), il n’en demeure pas moins qu’aujourd’hui, +60% des tweets sont rédigés dans d’autres langues. La langue japonaise conserve en 2011 sa seconde place malgré une légère baisse sur cette fin 2011.
Le portugais quant à lui représente la 3ème langue sur Twitter et l’espagnol est en 4ème position. A noter une absence de la Chine où Twitter est toujours interdit… Et une langue française qui ne ressort pas de ce classement, et pour cause, le nombre de tweets en français est si faible qu’ils sont comptabilisés sous « all others »… Four or More: The New Demographic. Global Web index Lite. Rapport-credoc-diffusion-tic-2011.pdf (Objet application/pdf) Social = Me First. I caused some consternation when I started to describe social tools — a decade ago — with the expression “social = me first.” It sounds selfish, or maybe even narcissistic, but but it is based on the observation that we all are at the center of our own social network, our own world.
Before we do anything else we have to define ourselves — create an account, chose a user name, fill out a profile, pick a time zone — and then, only then, do we start connecting with others and letting the social tool mediate our interactions. Nick Bilton obviously gets that: This has become a central tenet of social tools, and other appliances of the socialized universe that we float around in, like maps on our iPhones. We have defected from mass media, and in a world based on social principles, we scale from the individual outward through social connection, almost in a fractal way.
Social Media and Young Adults | Pew Research Center's Internet & By Amanda Lenhart, Kristen Purcell, Aaron Smith and Kathryn Zickuhr Overview Since 2006, blogging has dropped among teens and young adults while simultaneously rising among older adults. As the tools and technology embedded in social networking sites change, and use of the sites continues to grow, youth may be exchanging ‘macro-blogging’ for microblogging with status updates. Blogging has declined in popularity among both teens and young adults since 2006.
Blog commenting has also dropped among teens. 14% of online teens now say they blog, down from 28% of teen internet users in 2006.This decline is also reflected in the lower incidence of teen commenting on blogs within social networking websites; 52% of teen social network users report commenting on friends’ blogs, down from the 76% who did so in 2006.By comparison, the prevalence of blogging within the overall adult internet population has remained steady in recent years. Teens are not using Twitter in large numbers. Teens Experiencing Facebook Fatigue [STUDY] Online gaming site Roiworld surveyed 600 teens ages 13 to 17 in late April and found that teens spend two hours per day online on average, 80% of which is spent using a social network. These same teens are, however, showing signs of "Facebook Fatigue.
" Nearly one in five (19%) who have an account no longer visit Facebook or are using it less. Of the group that are saying goodbye to Facebook, 45% have lost interest, 16% are leaving because their parents are there, 14% say there are "too many adults/older people" and 13% are concerned about the privacy of their personal information.
While interest in Facebook may be waning, it's still the most popular social network among teens — 78% have created a profile and 69% still use it. YouTube ranks second; 64% of teens claim to have a YouTube profile and continue to use the site. The study also suggests that the teens that continue to stick to Facebook do so primarily to play games. Teens Study June 2010 [img credit: foreversouls]