'Facebook facelifts' on the rise as people displeased about their appearance on social networking sites turn to surgery. By Daily Mail Reporter Published: 04:23 GMT, 17 July 2012 | Updated: 09:58 GMT, 17 July 2012 De-tagging and deleting unflattering photos is not enough for some people as the number of people who are getting cosmetic surgery because they are displeased with their appearance on social networking sites.
The American Society of Plastic Surgeons reports that they have noted 71 per cent increase in the number of chin augmentations over the past year, or the so-called 'Facebook facelift'. Beautylish: Male Entrepreneurs Making Makeup and Cosmetics Social. Beauty’s Social Sales – New Media Cosmetics Marketing « Kline Blog on market data in energy, consumer products, healthcare, chemicals and specialty pesticides industries. At Kline, when addressing frequent inquiries concerning social commerce statistics in the beauty industry, we defer to our usual source, our recently published Beauty Marketing report, which offers an in-depth analysis of social marketing efforts for selected beauty brands.
Given the infancy of Facebook commerce, otherwise known as “f-commerce”, typical comparative statistics can offer a mere idea of this channel’s emerging power, but beauty marketers should know that there is something up with this market and that this “something up” has already been gauged and assessed in our research. Just as we published our findings, Procter & Gamble, one of the world’s largest marketers announced its intention to slash its traditional advertising budget to concentrate on the use of “more efficient” marketing returns through digital means. And what has your company been doing? Engagement, and – ultimately – sales! Some brands go even further and start selling right on Facebook. Beauté : les canons de la mondialisation.
M le magazine du Monde | | Par Nicole Vulser et Lili Barbery-Coulon/ Illustrations Artus de Lavilléon RIDES, CERNES, PORES DILATÉS...
En transformant ces mots en maux, les grands groupes de cosmétique ont assuré leur fortune. Mais si la bouteille de Petrus, le sac à main de luxe, la dernière collection de Prada ou les jeans d'Uniqlo sont commercialisés sur les cinq continents sans subir un seul changement, le pot de crème est bien plus retors. Difficile d'exporter autour du globe la même recette miracle. Les produits de beauté appartiennent à cette rare catégorie de biens de consommation qui nécessitent des adaptations locales extrêmement précises, définies selon les types de peaux ou de cheveux... La plus grande usine de L'Oréal vient d'ailleurs d'être inaugurée le 7 novembre, à Jababeka, en Indonésie.
UN RETOURNEMENT DE SITUATION ILLUSTRÉ PAR LA "BB CREAM" – pour "Blemish Balm" – et son récent succès en Occident. Au rayon maquillage, la donne est un peu différente. Bienvenue aux téléspectatrices de June ! Digital IQ Index®: Beauty and Skincare 2012. Etude beauté 2012. MAC Cosmetics uses celebrity influence to combat spread of AIDS. Last year, Canadian-founded MAC Cosmetics raised $38-million through its MAC AIDS Fund to help combat the spread of AIDS.
The success of the 18-year-old campaign predates the cause-marketing boom that has stormed the corporate world and yet continues to attract celebrity spokespeople like Nicki Minaj, Ricky Martin, Lady Gaga and others; all the while building the MAC brand and growing the Fund’s coffers to the tune of $250-million. Nancy Mahon, senior vice president of MAC Cosmetics and global executive director for the MAC AIDS Fund, recently spoke with the Financial Post’s Dan Ovsey about the realities of cause marketing and the secrets behind the Fund’s success.
Following is an edited transcript of their conversation. Q: Normally with CSR and cause-related marketing we tend to see corporations choose a cause that’s directly linked to the nature of their business. What’s the connection between MAC Cosmetics and AIDS awareness? The other important piece is employees. The power of YouTube: skin care brand sponsors blogger following viral success. Cosmetics company Kyoku has turned to social media platform YouTube as it looks to get closer to its audience and has sponsored a beauty blogger to produce a number of online videos.
Beauty blogging on YouTube has become a popular platform in the cosmetics industry as consumers can post their own beauty tips as well as review products and interact with one another. It is not the first time a cosmetics company has used this tactic as part of its marketing strategy, and Kyoku believes that by sponsoring YouTube star, Emily Hartridge, it will reach a broader audience. Six month deal As part of a six month deal, Hartridge will create a video for the Kyoku For Me website each week, with the first focusing on why men should take skin care seriously.
Women more likely to visit a salon, but a growing number of men interested in these services. In Beauty and Personal Care // on July 24th, 2012 inShare1 Chicago (July 24, 2012)-It’s clear that women make up the majority of salon customers (72% of women vs. 52% of men have used professional care services, according to latest Mintel research).
However, a growing number of male-focused salons have men primed to increase their usage of these services. Younger men are more likely to take advantage of services offered at salons. Interestingly, 25% of men 18-34 report having a manicure or pedicure. Among those men that do visit a salon for a haircut or other treatment, they go more frequently than their female counterparts. Your Beauty Infractions May Get You In Trouble. This faux police officer doesn't like your makeup, and she will tell you so.
And she will not be nice. Benefit Cosmetics has enlisted the help of "resident beauty officer," Sarah Colonna, a Chelsea Lately writer, to bust unassuming pedestrians on the street for "beauty infractions and makeup crimes. " "Look at your eyebrows, they look like McDonald's arches," she tells a passerby while writing her a ticket. "Can I order a hamburger off your face? " Colonna may be harsh, but Benefit says that the video represents the company's core brand principle, "laughter is the best cosmetic. "