background preloader

Technology

Facebook Twitter

3 Ways Technology Has Changed Our Lives For the Better. Big Data's 5 Big Risks That No One's Talking About. Big Data is causing a big stir in all kinds of circles from business to science, and for good reason: it could open up many new tools for many different types of insight. However, there is also a lot of risk bundled in with using large datasets, especially for businesses that rely on Big Data for strategy. This post will explain five of the largest risks associated with Big Data that nobody really appreciates. 1. Hacks Cybersecurity has been in the news a lot lately. 2. The legal environment for big data is sure to evolve in the near future as lawmakers all over the world grapple with balancing privacy, security, and business interests. 3. Because the widespread use of data is so new, customers and viewers are not really used to the idea of managing how much data they allow companies to collect about them. 4. Not only are customers not aware of how their data is used, many of them do not care about their data very much as of now. 5.

Top Trends in Using Data for Marketing in 2016. Data is not just a buzzword: it is a real force that is transforming marketing. The entire day to day of marketing work has changed. Tapping into customer behavior and information about your competition is extremely valuable for your own strategic insight. It has become crucial to develop a concrete plan for collecting and analyzing any data that might be useful for marketing purposes. In this post, we will talk about some important and cutting-edge ways real companies are using data to give you some ideas about how you can take advantage of data yourself. Collect Consumer Data The first step is usually to start collecting as much information as possible about your customers. Collect Competitor Data There is no reason to stop with your customers.

Protect Your Data Once you have all of this data, it is critically important that you invest in some security. If you aren’t using data yet, then now is a good time to start. How Big Data and Automation Are Changing Written Marketing. Thousands of people make a living writing for newspaper sites, online magazines, companies and organizations, but big data may be preparing to change all that. It seems that big data tools are being put to the test to see how well they can tell a story. This day seems inevitable, as big data is already being used to write fact-based news stories quickly. You’ve probably come across one of these stories. They give you the facts, but occasionally, there is an odd sentence isolated by itself that doesn’t quite make sense logically in the flow of the article.

The real value of big data is in running a business and using features like Excel reporting in Hadoop. The technology isn’t perfect, but it’s certainly out there and it’s getting better. Putting Journalists Out of a Job Big data algorithms are a concern for journalists who feel it could put them out of a job. Reluctance to Admit Articles Are Generated The Real Value of Big Data in Marketing Big Data Article Marketing Creating Timely Sales.

How Big Data Became a Game-Changer for the Insurance Industry. Although Silicon Valley may lead the way in terms of unique big data projects like Hadoop reporting, a number of other enterprises have started to jump on board. Now that it’s no longer confined to just technology, big data is constituent to offering solutions to challenges the insurance industry has been facing in recent times. At the industry’s core, an underwriter evaluates the risk of offering insurance to an individual and determines a premium based on several factors. The use of claims data, financial data and risk data will cover nearly ever major decision a company can make for its clients and itself. The Roles of Big Data The insurance industry is one that can easily have a huge overhaul with the advancements of big data and its associated technologies.

Analysis can be put to use when it comes to determining risk factor, validating claims fraud, as well as predicting the likelihood of getting into an accident. A Closer Look at the Changes Managing Claims Managing Risk Summary. Hadoop is One of the Most Valuable Tools a Data-Reliant Company Can Have Today. What is Hadoop and why is it valuable? Hadoop is a cloud service that offers an open-source platform on which to store cloud data in a massive way. Hadoop is an open toolset to allow for variable connection types and data structures. It is open to distributed data platforms in multiple machines across the cloud. It is, in simple terms, a way to store data, with multiple computers across multiple platforms and multiple operating systems. It’s an open-source Apache-based way of searching the web for big data. Big Data Big Data is the cloud infrastructure of today’s multiple ways to connect and share information with one another. Big data also contributes to things such as facial recognition software.

Why Big Data is Important Big Data is important in many ways. OLAP on Hadoop is also made by Apache as an open source distributed analytics engine. How Hadoop Can Help Businesses So, helping business is a major task of Hadoop. Conclusion.