7 Steps to a Better Brand. You’re standing in the elevator with a prospective client who turns to you and says, “I’ve heard of you guys. Tell me about your agency.” Here’s your chance to describe what makes your firm interesting, compelling and different. Instead, what comes from your lips is something like, “We’re a full-service integrated marketing communications firm serving a wide variety of clients.” Alas, you’ve just missed an opportunity. Unless you’ve made the effort to define your agency’s position in the market and to describe it in interesting, engaging language, you’re likely to miss one opportunity after another. Here’s another way to look at it: Can you describe your agency positioning in a sentence, in a paragraph and in a page?
You’ll need a version in each length to use in applications like your website, your online brochure and your listings in agency directories. Many creative-agency professionals believe everything in the universe can be branded except one thing: their own agencies. 55+ ?s to ask when designing a logo. 15 Examples of Creative Packaging. This post showcases the most unusual and creative packaging designs.
Peelable Bottles Creative bottles with fruit inspired textures were made for the launch of new flavors of Smirnoff Caipiroska. [link] Nobilin Pills Packaging Clever packaging shows how the product works: every pill targets heavy food in your stomach. Kleenex Packaging Perfect Slice of Summer tissue boxes designed by Hiroko Sanders. Blood Bag Energy Drink Fruit punch energy drink comes in a transfusion-style blood bag. Yarn Packaging Creative packaging designed to promote Rellana Hair range of yarn.
Laundry Detergent Box Washing machine inspired laundry detergent packaging from South Korea. BREAK FAST Packaging Creative taste pack contains oatmeal with added sugar and salt. Butter Packaging Creative packaging by Yeongkeun Jeong comes with a butter knife. Cookie Packaging Skinny Jeans Packaging Memorable packaging designed to promote Lee skinny jeans. Milk Packaging Teet Milk designed by Ashley Linnenbank will get noticed in store. 12 Innovative and Creative Forks. Collection of the most unusual modern forks and innovative fork designs from all over the world. Spork Spoon-fork-knife combo brings a bit of civilization to the wild and a bit of the wild to civilization.
[link] NyFork Pizza Fork Innovative fork allows you to slice and eat pizza with one utensil. [link] Airfork One Just the thing to bring mashed potatoes in for a safe landing. Calamete Pasta Fork Japanese fork made for spinning noodles with ease is perfect for any spaghetti or other long noodle lover. Fork Fan Cools down all “too hot” to eat foods before they get to your mouth. Oyster Fork Double ended oyster fork and knife combo. Finger Fork Stainless steel finger forks are ideal for buffets and parties. Popcorn Fork No more messy fingers!
Chopsticks Aid Fork face that attaches to chopsticks, turning them into a fork. Hard Rock Cafe Fork Creative fork designed to represent the spirit of Hard Rock Cafe. Bottle Opener Fork Cool stainless steel fork doubles as a useful bottle opener. Twister Fork. 22 Logo Design Mistakes You Might Be Guilty Of. 17 Left Brain Exercises for Creative People. 10 Ways to Get More Creative at Work. Find more design inspiration and exercises. See 30 Days to Creative Bliss . Think back to the last time you had an “aha” moment. Were you involved in a brainstorming session, or were you doing something entirely different—maybe driving or playing softball? Generating ideas and setting the stage for an innovative environment require strategies that are part art and part science. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. {*style:<b>Are your brainstorms growing stale? </b>*}