Gamification of PR messages could be a game changer. Posted on February 1, 2012 12:09 pm by Shel Holtz | Gamification | PR Nearly everything you read about gamification is marketing-focused.
When the books on the topic feature titles like “Game-Based Marketing” (which I enjoyed, by the way) and panel discussions at conferences focus on the benefits of adding a game layer to marketing efforts, it’s no wonder people might think there’s no pure PR use for games. The difference between marketing and more classic public relations is simple. Marketing is designed to promote and sell products or services. PR, on the other hand, is about building mutual understanding between an organization and its publics; it’s about helping the organization tell its stories. Beyond Facebook: The Rise Of Interest-Based Social Networks. Editor’s Note: This guest post is written by Jay Jamison, a Partner at BlueRun Ventures, who focuses on early stage mobile, consumer and enterprise investments.
He also serves on the boards of AppCentral, AppRedeem, Foodspotting, and Thumb. You can follow Jay on Twitter @jay_jamison or read his blog at www.jayjamison.com. With the pending public offering of Facebook anticipated to be the largest tech IPO in history, it’s an interesting time to think about where we go from here. 75 of the Best B2B Facebook Marketing Tips.