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Using popular websites to reach broader audiences. Wikimedia Commons stores public domain and freely-licensed educational media content. Contribute content to Wikimedia Commons can open a significant channel for discovery. Wikimedia Commons is used by Wikimedia Foundation projects, including Wikipedia, to store digital media. It is therefore a major source of content to illustrate and support articles in Wikipedia. While you can upload images yourself, it is worth engaging with the Wikimedia Commons community to develop an understanding of appropriate approaches.

Note that you can’t contribute materials that are listed under a non-commercial use license. Examples - British Library and Europeana Measures for success Wikimedia Commons provides a range of tools that will help you track the use of your items: On your resources page on Wikimedia Commons you can see a list titled ‘file usage on other wikis’Gain daily statistics for every page on WikipediaThe BaGLAMa tool counts monthly hits on images from different source organisations.

Using social media to promote your digital collections. Crowdsourcing means to gather contributions from a large community in order to achieve a particular goal. While the primary goal of crowdsourcing activities might not be to increase visibility of a collection, this is a common side-effect. Building a crowdsourcing platform from scratch could be a significant undertaking, however many existing platforms are available that you might find are suitable. Examples include Zooniverse and HistoryPin. Examples - University College London and the Imperial War Museum University College London runs Transcribe Bentham, a crowdsourced project aimed at transcribing the unpublished works of Jeremy Bentham. The project will result in new materials for a publication and a fully-searchable text.The Imperial War Museum has published images from its collection on HistoryPin, and have asked users to locate the places in images on a map of the world. Measures for success More information.

Developing a social media strategy. Tweets, pins, and posts with a purpose After the initial thrill of creating an account, or the rush of seeing your follower count tick upward, social media can lose its excitement. As a result, in many libraries, especially when seemingly more pressing demands or staffing shortages arise, social media becomes an afterthought. It then loses its social qualities and, instead of cultivating interaction, it becomes just another media channel to infrequently promote services and events.1 Successful social media accounts curate relevant content and engage their audiences.2 But before any of that can happen, we’ve found it’s important to take a step back and think carefully about your purpose for using social media. Collecting offline feedback. Our experience comes from a small academic library with a culture that encourages experimenting with new technologies. The library includes 22 enthusiastic staff members, many of whom are interested in social media personally and professionally.

Purpose. Social media policy. Listen, understand, act: social media for engagement. Not long ago, social media was a phenomenon viewed by many in education with some suspicion: useful, perhaps, for marketing departments to issue press releases, but surely not a serious tool for academic or professional purposes? After all, isn’t Twitter just celebrity chit-chat? What could Facebook possibly have to do with a quality learning experience? Where does LinkedIn fit into the picture? Asks Lis Parcell. At first, some institutions were keen to block social media as – at best – a disruptive influence or – at worst – a safety threat.

Changing behaviours Helped by the increase in availability of mobile devices and wi-fi, staff and learners are beginning to exploit social media tools to support learning and teaching, whether as part of assignments or group activities, or to support the creation of more informal personal learning networks. Examples of social media use are discussed in academic forums such as the Guardian’s Higher Education Network. The importance of belonging. Social media strategy 2013-2014. Web Publishing Branch Approved: March 2013 Created by: Carmel McInerny and Rosemary Turner This work is licensed under a Creative Commons Attribution 3.0 Australia licence Background Environment For a number of years the National Library has been using social media tools for the promotion, development and delivery of services and the collection.

Currently the most high profile Library-branded activities are the Twitter and Facebook accounts which are used daily to support a range of communications and marketing activities. These activities include broadcasting newspromoting events, services and collection materialmonitoring and responding to feedback and enquiries. The Library also has accounts with other social media services, such as YouTube, Flickr, Instagram and Slideshare.

The Library's five blogs use the WordPress software and are variously focused on Social media is playing an increasingly vital role in the Library efficiently and effectively achieving its strategic goals. Context Goals. Social Media Guidelines. UEA staff social media policy FINAL. About Page Insights | Facebook Help Center. WordPress.com › Log In. Not even a real librarian | Opinions are very much my own. UEA Library (@UEALibrary) | Twitter...