User experience neglected in some agency apps. User experience neglected in some agency apps. Mobile Website or Mobile App? How to Choose. Having a defined purpose and creating a unique mobile experience for the user are two of the top priorities government agencies should keep in mind when developing mobile apps and mobile websites, according to a new study. The report, Mobile Development Guidelines for Government Agencies, provides several best practices and an analysis tool to determine if a government agency should focus on creating a mobile app or a mobile website.
It also evaluates 30 government apps currently available on iTunes and gives recommendations on how to build a successful mobile experience. Published by White Horse, a digital marketing agency, one of the study’s major findings is that the federal government often focuses too much on putting mobile applications online, but neglects the experience users have when using them. Reese called it the “wouldn’t it be cool if” factor — acceptable as a source of inspiration, but usually not good enough a reason to put an app into production. Federal Apps Hit and Miss. White Horse suggests agencies ease off mobile apps - Portland Business Journal. Staff Portland Business Journal Portland digital marketing agency White Horse recently decided to examine many of the mobile applications used by federal agencies. White Horse didn’t rein in its comments. Its recently released report reviewed 30 apps, giving scores high and low. An overall conclusion, however, was that the dissemination of information intended by the apps could often be more effectively done via a website available to mobile users.
When people think about making information available through mobile devices, they often turn straight to mobile applications, said Will Reese, the author of the report and the director of White Horse’s Digital Futures Group. But simply using a website that’s well configured for mobile devices is less expensive to develop and makes the information accessible to many more people.
For example, by using a mobile app, the FBI’s Most Wanted limits its use to those who fancy themselves watchdogs and seek out the app. BCA presents arts award to Al Solheim. Report identifies seven most effective federal mobile apps. The best federal mobile apps (and some that need more work) Popular federal mobile applications designed for the public could use a few tweaks to make them even more engaging and useful, according to a new report from the White Horse Digital Futures Group marketing agency. The “Mobile Guidelines for Federal Government Agencies” report on Oct. 20 offered detailed reviews of 30 popular federal mobile applications. Report author Will Reese singled out seven of the 30 mobile applications for praise, including The White House, Smithsonian Channel and 9/11 apps, along with National Science Foundation's Science 360, the General Service Administration's USAJobs, USArmy News and Smithsonian's Leafsnap. Related stories: Gov 2.0 on the go; agencies hit it big with mobile apps Smithsonian Mobile strategy aimed at learning But the remainder of the federal consumer-facing applications could use a bit of improvement, or may need to be overhauled or eliminated, the report suggested.
Design firm recommends revamping many government mobile apps. Report Suggests Government Revamp Mobile Apps | Executive Gov. Design firm recommends revamping many government mobile apps -- GovExec.com. Rock Creek Roundup (October 21 Edition) // Rock Creek Strategic Marketing. Government Agency Mobile Applications Have Room for Improvement | Mobile Marketing Quest.com. Government Agency Mobile Applications Hаνе Room fοr Improvement Portland, OR (PRWEB) October 20, 2011 A חеw report frοm digital marketing agency White Horse critically examines tһе mobile medium’s role іח delivery οf government services, wіtһ аח eye toward 30 citizen-focused mobile applications representing tһе mοѕt аחԁ Ɩеаѕt reviewed apps frοm government agencies.
Tһе featured 30 federal agency apps include рοрυƖаr mobile applications such аѕ tһе NASA App, FBI’s Mοѕt Wanted, Tһе White House, Meanderthal, аחԁ US Postal Service Tools. Sοmе οf tһе less рοрυƖаr mobile applications аrе Smithsonian Collections Search , EyeNote, Mу Dietary Supplements (MyDs), Embryo, Quit Guide, аחԁ аח offering frοm tһе Alcohol, Tobacco аחԁ Firearms division entitled “ATF.” A primary finding іѕ аח over-reliance οf federal agencies οח mobile applications, wһіƖе mobile web experiences аrе neglected. Abουt White Horse | Twitter: @whitehorsepdx | White Horse οח Facebook ©Copyright 1997-