Twitter. 3 Social Media Tactics From The Top 50 Retail Brands in the U.S. 3 Social Media Tactics From The Top 50 Retail Brands in the U.S. Lucy Hitz Blogger Extraordinaire Simply Measured The Interbrand Best Retail Brands of 2014 ranks the top 50 retail brands in the U.S. Our Simply Measured Retail Brands Social Media Benchmark Report takes a month-long snapshot of these 50 brands’ audiences, brand activity, engagement, and tactics on three top social networks: Facebook, Instagram, and Twitter. Below are some of the key findings from the study.
Account Averages 1. Twitter Is Ideal for Direct Interaction On average, 30 of a retail brand’s 34.5 daily Tweets are direct @Replies to users. Our study shows that retail brands rely on Twitter as a vital forum for interacting with their social audiences and replying to customer voices. Retail brands, who are trying to drive both loyalty and purchase points are taking the necessary actions to enable their followers. 2. That’s because Instagram is the network where retail brands shine. 3. Want to Learn More? …and much more. Twitter. Creatis Tech S.A. sur Twitter : "Ya iniciaste la estrategia mercadeo digital para tu marca? #digitalmarketing #mercadeodigital #SocialMediaMarketing. Twitter. Twitter, LinkedIn, Facebook, Google+ or Pinterest: Which #SocialMedia Platforms Are Best Suited for Your Business? #infographic. La idea es conectarse! Why Has Twitter Launched Facebook Like Mobile App Install Advertising Product. With 241 million monthly users on Twitter, the company is under pressure to show that its young advertising business is deserving of its current market cap of $26.9 billion.
Hoping to win the confidence of the advertising business which is inclined towards Facebook, it was said that Twitter is to debut 15 types of new ad products and improved ways to target users in the upcoming six months. Twitter didn’t confirm the development but rumours were rife that the first batch of the ads, that would be rolled out in the coming week, will include a product that will coax users to download apps through Twitter.
Hoping to win the confidence of the mobile game developing companies, it was said that Twitter will launch a mobile-app install ad unit. Finally, Twitter has officially confirmed the roll out. Twitter says the new feature leverages both Promoted Tweets and Twitter Cards to show these promotions as a “rich, native ad unit. Facebook had 245M app downloads in 2013. Answers to 11 Questions You've Been Dying to Ask About Twitter. As a concept, using Twitter seems simple. You need to say what you want to say in fewer than 140 characters ... and that's about it. Who would think that writing a sentence or two and sharing it with people who want to hear from you would be that hard?
And then you actually start using Twitter -- it's harder than you thought. As you're trying to build your business on the social network, little questions and concerns start cropping up. Besides going through trial and error, how are you supposed to figure this all out? We know it's daunting to get started on Twitter and try to build your company on the platform, and we want to help. In preparation for the webinar -- and to get you more acquainted with some intricacies of the social network -- we thought it'd be a great idea to answer some of the most frequent questions we hear asked about Twitter. Read on below to finally get the answers you've been searching for, and be sure to join us for the webinar!
The short answer is: It depends. The speed of the feed: Facebook’s real problem. Facebook admitted in their Q3 earnings call what many of us have been saying for months: Teens are bored with Facebook and not using it as much. What they have yet to admit is that a lot of people of all ages are bored with Facebook. As I travel the country, speaking with my clients and giving presentations, I often ask the audience if they find Facebook less interesting than they did 6 months ago. The answer is nearly universally a yes. But why? Is it the ads, which Facebook acknowledges are 1 in 20 posts? And it’s easy for Facebook to fix. It will make users happier. It will make brands happier. It will make Facebook more money. The answer? There’s a lot brands can do to enhance their Facebook marketing but the decline we saw in December had no correlation to the performance of that page prior to the algorithm change. If Facebook were to speed up the feed, showing me and all its other users more content (as they used to), it would make Facebook seem more alive and dynamic (as it used to).
24horasdeayuda. 24horasdeayuda. 24horasdeayuda. 24horasdeayuda. Social Media News: Twitter Advertising, Recruitment, Organic Reach. This Week On Twitter: Evolution Of Social Media, Mobile/Social Influence, SMB Social Media Marketing. 7 powerful Facebook statistics you should know for a more engaging Facebook page. 2.7K Flares Filament.io 2.7K Flares × One of the things we focus on most at Buffer is the best time to post to Twitter and Facebook. This is because we want to help you get more engagement with your audience, which is beneficial for everyone. While the best time to post is definitely important, there are some other things to keep in mind. I had a look at what kind of updates work best for Facebook pages to increase interaction and found 7 interesting statistics that you’ll probably find useful if you’re trying to make your page more engaging. 1. Photo posts get 39% more interaction Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook.
Wishpond’s data says that overall, photo posts get 120% more engagement than the average post, and photo albums actually get 180% more engagement. 2. Writing shorter posts isn’t just handy on Twitter. 3. Engagement rates on Thursday and Friday are 18% higher. Setting Up HootSuite for Content Marketing Success. In my last article, Essential Content Marketing Tools, Part 2, I explained how to find, save and share content to your social media profiles using a number of useful tools such as HootSuite and its browser extension, Evernote and the Evernote Web Clipper, and news readers like Zite and Feedly. While the others allow you to find and save content, HootSuite lets you schedule updates to multiple social media profiles at once, from a single interface.
If you’re managing more than one, believe me, you’ll soon grow weary of logging into separate accounts every time you want to share an article. Setting up HootSuite takes a little work, but it’s well worth the effort. Each profile works a bit differently, so here’s Your Comprehensive Guide to Setting Up HootSuite for Content Marketing Success. Using HootSuite with Facebook You can use HootSuite to share on either your personal profile or business Page, if you have one. From there, you’ll have the option choosing the type of Page: That was easy. Report: Instagram to add messaging? Report: Instagram to add messaging?
One of the features Instagram has been lacking is a messaging platform. According to GigaOm, that could come by Christmas. The site’s sources tell them that Facebook could integrate messaging into its popular photo and video sharing app, possibly by the end of the year. GigaOm notes that Facebook could want to add this to Instagram in an update before the end of the year, knowing that many consumers will get new phones, computers and tablets for the holidays. GigaOm described what sources have been saying: Well-placed sources tell us that the company is gearing up to launch new private messaging features inside its still red-hot photo and video sharing service. Readers: Do you think Instagram should have a messaging component? Sponsored Post Hands-On Social Media Training for Beginners In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals.
Is Snapchat right for your brand? Snapchat, the equally popular and controversial photo-sharing site, has edged out Facebook in being the most frequently used platform to upload photos. Out of 809m daily photo uploads in November 2013 so far, Snapchat has a 49% share (accounting for approximately 400m daily uploads), with Facebook now at 43%. This 400m figure has grown from the reported 350m in September 2013 and a previous figure of 200m in June 2013. It should be noted that Facebook actually owns Instagram, which currently holds a separate 7% share of the pie, so combined they have a 50% share.
That not withstanding, this is an incredible success for Snapchat. What does this mean for brands? Our own David Moth reported a couple of months ago on seven brands that have jumped on the Snapchat bandwagon. Personally I think it’s a social network too far and that brands should leave it well alone, but marketers will always want to follow their consumers and jump on-board with trendy new apps. Controversy? Sure. In conclusion… How to Use Twitter As A Marketing Tool. In most social media predictions, was told that the role of Twitter which will play in the landscape of online communication will increase both in terms of paid tweets and related to the involvement of the social networks in complex promoting actions.
Before we talk about how can Twitter be used in communication campaigns for improving your business should be noted that it is important to first check if your target use the network or not. Only if the answer is positive, it is recommended to integrate Twitter into your communication strategy. How do we do this? We will see below. Step I: Register as a company or employee? There are two distinct possibilities in the use of Twitter by companies: either to create a company account to represent the organization as a whole or to create an account for one of the employees, which is a slightly more personalized account and may include varied content. See, for example, Jet Blue Airwaves account, or PR account from Honda. Step II: Networking. Seller: 10 Insights on Social Media and Blogging Influence: New Research.
Blogging started as personal online diaries, Twitter popped up first as an internal podcasting platform and Facebook was born out of a frustrated date. The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and marketing personal and business brands.
A decade later the internet landscape is unrecognizable. We are all still learning about what works and what doesn’t. A recent report on “Digital Influence” by Technorati Media provides some insights into the fast evolving landscape that provides some metrics on the digital landscape. It was created from information gleaned from over 6,000 influencers, 1,200 consumers and 150 top brand marketers. Technorati Media has a reach of of approximately 130 million US unique visitors per month and has published reports in the past on the state of the blogsosphere. 1. 3 Reasons Why Facebook Should NOT Be Your Brand's Only Social Network.
Crucial Tweets for Twitter Marketing. Twitter provides you with a great opportunity for marketing and promoting your brand. If you aren’t using twitter to promote your brand, you should be. This guide will show you some very simple steps you can take to make twitter benefit your brand and your customer. These are great for getting more people to follow your brands and to increase engagement when they do. Here are a few crucial tweet types you should be making to get the most out of twitter. 1. 2. 3. 4. 5. The Pros: supplementing your customer support via twitter allows speedy and limited character interactions, which work best for brief, quick fixes. The Cons: supplementing your customer support via twitter puts your customer services interactions out in the open, visible to all. For a limited time, AdStation is offering a 50% bonus for brand new publishers on their first 2k of earned revenue. Written by Andi Hudgens There are two comments. Twitter's Wall Street Debut and What it Means for Marketers.
Twitter recently went public and the news has created quite the buzz in the marketing, advertising, and social media industries. This blog post will explore a few areas we think may change as a result of the initial public offering and how that will affect brands in the social space. Monetization Twitter earns the majority of its revenue from advertising. Now that the company is public traded and beholden to the Street's mercurial financial expectations, it will need to find new, creative ways to grow its user base, its advertiser base, and its suite of ad products in order to continue its impressive revenue growth.
This increased market pressure to make money may mean more "in stream" ads as well as real-time video clips embedded in tweets and higher CPMs. Brands shouldn't rely exclusively on Twitter's Promoted Products, but should strive to develop engaging and relevant organic content to connect with its target demographics. Social Mobile Targeting Final Thoughts. Twitter for Content Discovery | Content Marketing Implications. Is Twitter worth $18 billion following its IPO last week? I am not an investment adviser, but what I do know is that Twitter is an important investment for content marketers. In a fast changing world, insights are the new currency and Twitter can provide unique insights that are not readily available elsewhere. It is becoming an important social discovery tool for users.
Think You Know Twitter? Think Again Twitter is not what it was. More than a social network, it is becoming a content discovery engine for users, which has significant implications for marketers. 1) Active engagement on Twitter is growing. 2) In the new world, news breaks first on Twitter. Newsrooms have adopted social media, using it not simply as a broadcast platform but as a source. 3) People are using Twitter as a source of discovery. 4) Twitter is increasingly being used as a tool rather than a social network. 5) Tweets last longer than you think. 6) Twitter is mobile. Twitter: A Social Internet Discovery Layer 1. 2. Using Social to Humanize Marketing #socialmedia. Ads Are Everywhere and Now They're on Instagram Too. Sharing Photos, Watching Videos And Social Media – What Do YOU Do Online? [INFOGRAPHIC] The History Of #Hashtags [INFOGRAPHIC] How Marketers Can Improve Social Media Reach, Engagement, Sentiment.
Welcome to Forbes. Look Out, Facebook and Twitter - Pinterest, LinkedIn Are Gaining On You In Content Sharing. Snapchat CEO Evan Spiegel Lives With His Dad, Doesn't Plan To Leave. Influence Marketing: How To Amplify Your Content With Social Leaders. The 7 Types Of Twitter User – Which One Are You? [INFOGRAPHIC] How The Top 100 Brands Use Instagram. Facebook Page Insights. Twitter's Most Popular Cashtag Is $AAPL. The Future of ‘Social Listening’ Study: Facebook Comments Are More Civil Than Newspaper Website Comments. Social Media Tools and Use. The State Of Twitter 2013 [INFOGRAPHIC]
INFOGRAPHIC: Industries With The Strongest Communities On Facebook. 5 Effects Social Networks Have On You. INFOGRAPHIC: Kontest Looks At Facebook Contests. #SocialMedia Hoy. Of Likes and Tweets: The Current State of Social Media Marketing. How to turn social media into a formidable sales generating tool. Vine lands on the Kindle Fire, beating Instagram to the punch on the Amazon tablet. Social Media Increases Office Productivity, But Management Still Resistant, Says Study [INFOGRAPHIC] The Future of Marketing Isn’t Noisy, It’s Collaborative. Five stonking social media campaigns and their metrics.
Anatomy of a Power Tweet. Status Updates and Social Media. Setting up a social media calendar: Why and how. #SocialMedia Hoy. 7 Ways to Increase Your Facebook Likes [Guide] How to Use Klout for Business. 39 Awesome Tools and Resources for Blogging and Social Media Marketing. June 1, 2013 | TrafficGenerationCafe.com. Evento - Seminario Redes Sociales con énfasis en mercadeo (jun 2013) A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users. This Week On Twitter: Get More Retweets, Vine Marketing, Top 15 Twitter Countries Worldwide. A Guide to Using Pinterest for Business [INFOGRAPHIC] How Are SEO Agencies Using Twitter? [INFOGRAPHIC] Facebook Home hits 500k downloads in nine days.
The Future of Business: Six Layers of Customer Engagement. Facebook, LinkedIn upgrade mobile experiences for developers, end users. Behind the Scenes of the New Facebook Graph Search. Which Pinterest Analytics Tool Is Best? Are Hashtags Geeky? Top 25 Celebrities On Chinese Twitter (Sina Weibo) What Are The Demographics Of Social Media Users In 2013. Using Social Analytics to Measure & Manage Your Twitter Efforts. Facebook aburre a los adolescentes. Pinterest Strategy: Are You Pinning with Purpose? 40 y tantos libros y publicaciones interesantes de Marketing y Social media que deberías conocer. Categorizing & Visualizing Social Media Metric & Analytic Monitoring Tools #infographic #study. Social media marketing.