Appointment Setting, Telemarketing. What Online Marketers can learn from the Hollywood Awards Season. The Emmys.
The Golden Globes. The Screen Actors Guild Awards. The BAFTAs. The Cannes Film Festival. And of course, the Oscars. These are just some of the popular ones, but when you really look into it, there are countless more awards out there being dished out to actors and actresses for their performances in film and television. Publicity that promotes itself Whenever the awards season comes, so much global hype surrounds the Hollywood industry. How Business Review Sites Can Perk Up Your Brand Image. While it’s typically a gateway for consumers to express their like or dislike of a business, review sites also exist for business-to-business (B2B) industries, particularly IT products and services.
Sites like BestVendor.com, ITCentralStation.com and TrustRadius.com offer insights and recommendations regarding enterprise software and innovations. Apparently, these sites can help boost a business’s reputation and can even generate much-needed traffic for struggling online marketers. Below is a guide on how to take advantage of this opportunity, shared by Ann Handley, Chief Content Officer of MarketingProfs.
“In the e-commerce world,” says Handley, “reviews signify validity.” Check out her 4-point discussion from Entrepreneur.com: 13 Essentials For a Successful B2B Lead Generation Campaign. Appointment Setting, Telemarketing. What Business Marketers Can Learn from the Legacy of George Washington. If Washington were still alive today, it would have been his 225th birthday this February 22.
That’s two and one-quarters centuries. America’s first ever commander-in-chief has etched a legacy in stone, not only manifested in crisp dollar bills but also in the pages of Revolutionary War history. His contributions will most likely be immortal, and the inspirational principles of morality and strength are things every leader ought to emulate. What can business marketers learn from one of the founding fathers of the United States? Act by example, motivate others. Washington was an initiator. Be consistent with your values. When marketers carry out activities to promote a brand or business to a target market, they bring with them the task of securing the dignity and reputation of the companies they represent.
This Survey says Email is 40x More Effective than Facebook, Twitter. It’s not as if we need more proof that email is still a commanding force when it comes to B2B lead generation, especially when compared to social media marketing.
We get it – social media delivers us the type of exposure and brand awareness that we could only dream of before the dawn of Facebook and Twitter. The Anatomy of a Top Notch B2B Telemarketer. Search Marketing 2014: Comment Marketing rocks! Every New Year there will always be trends to watch for.
Women will crave for a new haircut and men go loco for newly-released gadgets. Everyone loves fad, trendy, novelty but no matter how many adjectives you add into this sentence it just says one thing, we always love what’s new and we usually go along with where the crowd is. Even when it’s about Miley Cyrus ‘twerking’ dance move or her music video in her latest song ‘wrecking ball’, no matter how awkward they were, they’re still in. Same thing with the Search Marketing; some had applied trendy strategies that would make them look cool and best to fit the top of the SERP rankings and some had not followed and made their own track. What Will SMBs Focus on in 2014? Greater Online Presence. We’ve all heard about the brouhaha about how mobile usage will take over desktop particularly starting in 2014.
That’s why businesses have started giving more focus on making their strategies compatible to mobile devices. But that’s only for huge businesses. Small and medium-sized businesses apparently are rather behind their larger counterparts when it comes to going mobile. In 2014, SMBs say they plan to focus on establishing more of their online presence, whether through blogging, social media marketing or any other web-based campaigns. So why aren’t they joining the mobile revolution? j2 Global’s research, as reported by eMarketer.com, indicated that a common increase in online presence, including things as basic as setting up a website or online store, was the top priority for 2014 for nearly three in 10 SMB professionals surveyed. 9 Ways to make your Business Website more Lead - Friendly. Creating a website is like designing a book cover; you need to capture attention by imagery and thought-provoking titles, but it should not stop there – it should also be attractive enough to make them buy the book and read its contents.
It’s a balance between aesthetic and substance satisfaction. These are the essential elements in making your site an effective lead generation tool: Telemarketing: What Not to Say. Telemarketing is all about the right words and the right time to say them.
Communicating effectively is most essential part of effectively close a deal. And communicating efficiently means choosing the phrases that needs to be said and the phrases that needs to be verbally held off. Although most companies hire telemarketing services, you must take responsibility in picking not just the right people but also the right words that would represent your company. Closing the deal before opening. Customers get discouraged when you bombard them with obvious sales talks. Avoid straying from the objective. Sell to the unlikely customer. Most of the time, you’ll have to deal with the final decision makers, or the executives, and insisting on a product or service that they can’t entirely benefit from will never work. Avoid Jargons! Why Nurturing Can Spell Success For Your B2B Lead Generation Campaigns. 3 Common B2B Appointment Setting Objections (and how to conquer them)
An average telemarketer would tell you how challenging it is to set appointments with B2B leads, especially when dealing with a difficult industry such as IT products, services and software.
Want to Expand your Email Database for Lead Generation? Here’s how. A good piece of content or email copy is useless without a list of recipients to throw them at.
Your email database is a crucial aspect of your B2B lead generation campaign. The thing is, it does not only need to be a big list; it also has to be a relevant list. There’s no point gathering hundreds or thousands of email addresses if only a handful of them would even consider taking a bite of your marketing offer. One needs to employ a strategy to effectively grow the email database. Consider these tips from Business.com: 1. Your customers and prospects spend a ton of time on your website. Your Checklist before Outsourcing B2B Appointment Setting. Nurturing Lead Generation Prospects – Is it worth the effort? Between the sunny skies that wrap around the success of closing a lead prospect into a sale or a contract, there is a cloud of uncertainty that can sometimes come inevitable in a typical lead generation funnel. When a lead is not “ripe” enough to progress into the next stage, there would be a need for “nurturing”.