Steve Rubel
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The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated. Today my role is to form insights into how the entire overlapped media landscape - the pros, social channels, and corporate content - is rapidly evolving and to help Edelman clients turn these learnings into actionable strategies.
Steve Rubel is EVP/Global Strategy and Insights for Edelman - the world's largest independent public relations firm. In his role, Rubel works across the firm to help clients better understand how to unify their communications strategies across mainstream, new, social and owned media. In addition, Rubel also acts as a highly visible Edelman thought leader and writer on media. He speaks dozens of times each year around the world and appears frequently in the press. In addition he actively shares his observations and insights at steverubel.me, his monthly Advertising Age column, and on Twitter - where he is followed by more than 60,000.