Deployment SEO Strategy and Checklist. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Every time you have a release, do you have a test (automated or manual) that you perform to make sure that everything is good to go from an SEO perspective? This is what we call a deployment SEO strategy. Odds are you might not have one, but you should. You need a deployment strategy for two reasons: first, accidents happen.
Second, not everyone knows SEO. This posts highlights problems to look for when when you're testing a deployment and tips on how to create a deployment SEO strategy that works for you. Accidents happen Between consulting and my in-house experience, I have seen my fair share of accidents and mistakes. Image via Shutter Stock Photos Some of these accidents were my fault or responsibility, and some I happened to find along the way. All of these issues can have significant impacts on SEO. Automated vs Manual Which pages to test Yes, you do. Only in Search Marketing.
Seo links automated collection on Fiverr by miami_seo.
Web Site Migration Guide - Tips For SEOs - YouMoz. Site migrations occur now and again for a various reasons but arguably are one of those areas many SEOs and site owners alike do not feel very comfortable with. Typically, site owners want to know in advance what the impact would be, often asking for information like potential traffic loss, or even revenue loss.
On the other hand, SEOs need to make sure they follow best practice and avoid common pitfalls in order to make sure traffic loss will be kept to a minimum. Disclaimer: The suggested site migration process isn't exhaustive and certainly there are several alternative or complimentary activities, depending on the size of the web site as well as the nature of the undertaken migration. I hope that despite its length, the post will be useful to SEOs and web masters alike. Phase 1: Establishing Objectives, Effort & Process This is where the whole migration plan will be established taking into account the main objectives, time constrains, effort, and available resources. Majestic SEO. Are Your Titles Irresistibly Click Worthy & Viral?! - YouMoz. Recently, Rand did one of the best Whiteboard Fridays I've seen in a while (I do watch all of them) about increasing the likelihood of your content going viral.
He touches briefly upon the importance of your title for click through rate and sharability, but in this post I'd like to take a more in depth look at titles and how they help spread your content. (By the way, this is my first YouMoz - woohoo!) In my opinion, the elements of writing click worthy titles deserve more attention. In the wonderful marketing book "Made To Stick", the Heath brothers note that any good news or editorial writer may spend 80% of their time crafting the title (or "lead") and then whatever time they have left on the body of the content.
For those familiar with 80/20, what this means is, the size of the title compared to the actual content (and time spent crafting it) disproportionately affects the success of that content. It's one small piece of text with a lot power! Ingredient 1: Curiosity Also; 1. 2. 3. 2.
Large-Scale Content Optimization Tactics For Enterprise Sites. For large organizations, keeping a close watch on keyword targeting and on-page optimization across an entire site or network of sites is not an easy task. At the enterprise level, a single site can have millions or tens of millions of pages, and larger organizations such as news publishers may have 20-30 different sites or more.
So, how do you effectively manage all those pages? The in-house SEO team certainly cannot check every page by hand. An agency can be brought in to do individual page audits but this is costly (and ultimately inefficient) and it creates an outside dependency. Enterprise SEO tools like BrightEdge or Conductor offer a good way to monitor both technical and editorial issues side-wide, something that is critical to any large-scale SEO effort.
However this type of post-creation monitoring and assessment requires the content producers or SEO team to go back and make revisions. Enterprise SEO Training Training is a fundamental component of enterprise SEO.
Minimum Viable SEO. Minimum Viable SEO How to Pick Strawberries by eHow.com Locate the nearest strawberry field near you…Most people select the location that is closest to them just because it is convenient. If you are meeting a bunch of people, you may want to select a place to pick strawberries that is in between. You owe it to the world to make your website search engine friendly.
You work at a startup that is changing the world. You are exquisite sashimi in a world of spam masubi (an admittedly tasty treat). Yet why do so many startups ignore search engine optimization (SEO) on day one? "SEO seems like this big huge thing and that requires a lot of knowledge""I looked at the beginner’s SEO guide and it was like 50 pages and I wasn’t sure where to get started""I’m not an expert in this stuff" Because of the perceived complexity of SEO, many web startups are ignoring the largest source of web users entirely.
Your SEO may be totally F’d Some quick tests that your startup maybe be in this boat: 1. 2. 3.
Facebook, Twitter and Google Plus shun HTML, causing the infographic plague. By choosing images over links, and by restricting markup, Facebook, Twitter and Google+ are hostile to HTML. This is leading to the plague of infographics crowding out text, and of video used to convey minimal information. The rise of so-called infographics has been out of control this year, though the term was unknown a couple of years ago.
I attribute this to the favourable presentation that image links get within Facebook, followed by Twitter and Google plus, and of course though other referral sites like Reddit. By showing a preview of the image, the item is given extra weight over a textual link; indeed even for a url link, Facebook and G+ will show an image preview by default. Consequently, the dominant form of expression has become the image. Feeds and feed readers started out this way too, but rapidly gained the ability to include HTML markup.
Image links, however — at least those from recognised partners — are given privileged treatment. Interview with SEO Book’s Aaron Wall to Discuss Google and Future of SEO. Aaron Wall, an SEO consultant, book author, blogger, and the founder/owner of SEO Book, joins us today to discuss the future of SEO. Search Engine Journal: As long as I can remember, I have heard people saying this is the end of SEO. Do you truly feel that if SEOs do not stand up for themselves this could be the end of SEO as we know it? Aaron Wall: “I don’t think the industry sprouted up all at once & indeed there were articles about its imminent death years before I even got into the industry, so I don’t think the industry will die a quick death or die all at once.
More likely is that people slowly get marginalized while their profits decline & they lose personal freedoms. Many independent SEOs comfortably make high 5 to mid-6 figures working for themselves, while some of the most ambitious might do a magnitude greater than that. A perfect example of this can be found in this WSJ article. What the utopian view of the web missed was: Treat Google the same way they treat you.
Alex Schultz: APIs.
Small Businesses Run Successful Online Marketing With Us - Market & Convert. LinkBuilding. Can you explain what Google means by "trust"? Leadership for the Marketing Optimization Team. Bryan Eisenberg | December 30, 2011 | 6 Comments inShare71 What kind of people do you need? What kind of backgrounds should they have? I rarely get new questions I haven't written about before in this column - as I mark my 11th year as a ClickZ columnist. First, please notice that I didn't call the team the landing page optimization team or the conversion optimization team. Jeffrey Eisenberg, my brother, likes to remind people that in our increasingly transparent experience economy, marketers are no longer paid to make promises that the business has no intention of keeping. Is building a successful optimization team possible? The first and most critical position is to have someone at a vice president or above level that is in control of the conversion rates directly responsible for your optimization efforts.
This leader should be the online equivalent of your offline VP of sales. I'm not done. P.S. Introductory Guide to SEO for Real Estate Websites. 3 Steps to Better Rankings and More Traffic It’s no secret that when it comes to SEO, a lot of real estate websites are in bad shape. If you are a broker or a service provider, there’s a great deal of potential in your online presence. For the vast majority of people – 90% according to a survey conducted by the National Association of Realtors - the search for real estate begins online, and as such, if you can tailor your site to your customers search patterns, you can dominate the search engine results and generate high quality, relevant traffic for your site.
Whether you’ve already got a website or if you want to create one, following these three steps will help you get a leg up on the competition. Step 1: Research - What Keywords Do Your Customers Use? The first step is critical, and fortunately, it’s also relatively simple. Step 2: Optimization – Tailoring Your Site Optimizing in this case means tailoring your site to your chosen search queries. Summation. Greg Boser. Data Analysis 101: Seven Simple Mistakes That Limit Your Salary. Small Business SEO: How To Launch That Web site. It’s hard when you’re small. Everything seems bigger and more intimidating. Puppies get toppled by bigger dogs, middle schoolers are stuffed in lockers and small business owners back away in fear of this whole “Internet” thing.
But like the chess player who grew up to be accepted by the Homecoming Queen, you, too, can overcome! The trick is to never let your fear stop you from your plans of Word domination. Though you may be smaller, there’s no shortage of opportunities for small and medium-sized businesses to compete in search. Okay, so say you’re a small business looking for search on a dime. Localize Your Site Content Don’t be afraid to mention your location on your Web site. Where do you slip in these trust and location cues within your content?
Home page: While you’re out there telling people what you’re about, mention where you’re located. Create, Claim Your Business Listings Okay, I encourage you to grab some coffee (and maybe some pizza) before setting in on this task. Google Local. The SearchLove/PubCon After Party. It’s been a few weeks since the SearchLove NYC conference, less than a week since PubCon in Las Vegas and just one day since the entire Outspoken Media team moved into our new office space. Exhausted is the word of the day! Another word – EXCITED. Fired up. Or in my beach bum slang… stoked. Conferences give us an opportunity to meet with existing clients, potential clients, business contacts, industry friends and most important – they give us a new way of thinking about a specific problem or they give us inspiration from new tools and techniques.
Let’s start with SearchLove, which was without a doubt, one of the best conferences I have ever been to in terms of quality and actionable content. SearchLove Sheryl Sandberg The first night at SearchLove I had the pleasure of meeting Noah Kagan. The Checklist Manifesto Noah also recommended I checkout The Checklist Manifesto. AppData SocialStatistics.com APIs. How To Terrify Executives Into Linkbuilding.
Much has been written about the poor in-house SEO, fighting the good fight to inculcate SEO awareness and best practices throughout the organization. This is an unenviable task and more than one in-house has shared a narrative with me that sounds something like this: SEO: “So, I’m concerned that we’re not proactively link-building and that may have a negative impact on our high quality in bound traffic.”Executive: “But when I type-in the company’s name, we are number one in Google.”SEO: “Yes, well you are getting personalized results AND there’s a lot more to . . .”Executive: “Don’t worry, we have a lot of PageRank juice all over our website.”
SEO: “But the amount of converting traffic has declined over the past . . .” Executive: “Besides spiders really like our platform. Robots do too.” The purpose of this post is to provide SEO’s with a series of metrics with which to evaluate your link profile as well as a series of visuals with which to scare MBAs into action. Non-Homepage Links.
PageSpeed. Ecommerce. Hot Google Topics & Trends Matt Cutts & Amit Singhal. Goood morning, everyone! How was your night? Are you ready for some more PubCon craziness? I hope so because, OMG, YOU’RE ABOUT TO GET SOME! I highly expect this to be a totally awesome talk. And apparently so does everyone else because all the tables were scooped up way before the talk started. It was weird – conference attendees in Vegas actually attending the sessions. I can’t even wrap my mind around that yet. All the big shots are here. Brett asks everyone to turn to the person next to them and share their worst travel war story. Luckily, it’s now time to start. Someone asked Matt what was his favorite pubcon tweet was from yesterday. To do so, he takes a sip of water and then SPITS IT OUT all over the stage.
He asks Brett if he knew this - that search was going to shut down in six months. SEOs will be out of a job in six months? Search is about change. SEO in 2010: Hacked Sites Back in 2010, a few people were like “where is the Web spam team”? Long-term SEO Trend 10,000 foot view. The Modern Marketing Plan. 4 Graphics to Help Illustrate On-Page SEO. For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. In this post, I'll try to add on to my previous writing on perfecting on-page optimization by sharing some visuals that can hopefully help to hammer key points of the practice home. #1: The Value of Optimization and the Danger of Overdoing It I generally abide by the 80/20 rule when it comes to keyword use. 80% of the value to be had comes from 20% of the effort. Nail the title, the headline and make sure the phrase is on the page (and the page is actually on the subject of the keyword) and you've done your job.
The additional impact on rankings to be gained from perfectly calculating the number of repetitions or ensuring every paragraph fits into the "theme" of the keyword and document is likely to be a waste of time better spent on other priorities. That's what this graph tries to illustrate: #2: On-Page SEO is More than Keywords. Backlinkcheck.com the free webmaster tool for checking backlinks. Www.webmarketing123.com/wordpress/wp-content/uploads/2011/11/Webmarketing123_Digital-Marketing-Report-Infographic_2011.pdf.
Www.webmarketing123.com/wordpress/wp-content/uploads/2011/10/Webmarketing123_Digital-Marketing-Report_2011.pdf. Giving you fresher, more recent search results. Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh. Even if you don’t specify it in your search, you probably want search results that are relevant and recent. If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.
Given the incredibly fast pace at which information moves in today’s world, the most recent information can be from the last week, day or even minute, and depending on the search terms, the algorithm needs to be able to figure out if a result from a week ago about a TV show is recent, or if a result from a week ago about breaking news is too old. Recent events or hot topics. SEO Wordpress plugin to export commenters and find influencers w/ Domain & Page Authority.