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Landing Pages: Create, Publish & A/B Test Without I.T. | Unbounce. ParaNorman #WeirdWins. WordPress Landing Page Plugin | Max Foundry. Early Stage Landing Pages At The Top Of The Funnel. For many B2B and considered purchases, buyers go through several stages of evaluating the market and choosing a seller. Different stages naturally benefit from different kinds of landing pages and conversion strategies. Here, we’ll take a look at the very top of the funnel, to see how three different companies are handling early-stage interest on the same keyword phrase: “big data.” With all the talk about big data these days, you can picture many people searching on this topic. Even though they’re probably not yet evaluating vendors at first, they may be open to educational materials provided by or sponsored by vendors — if those materials are truly useful, not fluff.

The top three ads when I did this search were from Oracle, SAS, and EMC. Oracle’s Content-First Portal Strategy Oracle’s ad promises “simplify and put your data to work.” Their landing page is a deep-link into a topic portal page on their website. SAS’s Traditional Lead Generation Strategy Which Strategy Is Best For You? 5 Colorful Sketches On Conversion Optimization. They say a picture is worth a thousand words. But are five sketches are worth approximately one column’s worth? Doodling with a new drawing app on the iPad — 53′s Paper, which is a real beauty — I took a pass at illustrating what I consider to be five important ideas in conversion optimization. The Conversion Funnel As marketers, we obsess with the prospect-to-customer funnel. Getting more people in at the top. Moving more of them through the middle faster. We talk about top-of-funnel (TOFU) tactics and middle-of-funnel (MOFU) tactics. But the real art of conversion optimization is crafting our marketing through the eyes of our audience.

What do you do? If your funnel aligns with their funnel, answering those questions, good things happen. Why Landing Pages Are Awesome I’ve spent 7 years working on landing pages and post-click marketing, yet every day I still wake up amazed and inspired by the possibilities. Why? You need terrific content to be relevant and engaging. Modern Marketer’s DNA. The Art Of Seductive Landing Pages. People don’t just want to be educated about what you offer. They want to be seduced.

Yes, seduced. Being seduced is an exhilarating experience. (If you haven’t tried it yet, I highly recommend it.) Yes, we want to be educated and make rational decisions that optimize our goals. But we also yearn to be romanced, enchanted, in love. It doesn’t have to be. First, recognize that seduction is not synonymous with deception. For instance, Apple seduces consumers, and their customers love them for it.

So while I fully recommend incorporating the best principles of content marketing in your conversion optimization — educating, informing, and leading thoughts — I implore you to communicate more than that. Here are two suggestions to make your landing pages more seductive. Wear A Sexy Page Design The Web is a visual medium. To be sure, an amazing customer experience should load quickly, and it should contain meaningful, relevant copy. Nice. Does it work? Encourage A Little Playful Exploration.