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Well, we’re up to the 11th day of Christmas – the ole ‘11 Pipers Piping’. So, no better time than now to talk about the pipe when used as a Regular Expression and how to use it to your Google Analytics advantage. What are Regular Expressions? Regular Expressions are text patterns that can contain combinations of alphanumeric and special characters. If you’ve ever had the need to use Wildcards, you’ll recognize the similarity. The text pattern that you create with Regular Expressions (RegEx) is used to match and describe characters and words — think of it as more powerful filtering.
Dimensions: Describe Data A dimension is an descriptive attribute or characteristic of an object that can be given different values. For example, a geographic location could have dimensions called Latitude , Longitude , or City Name . Values for the City Name dimension could be San Francisco , Berlin , or Singapore . Browser , Exit Page , Screens , and Session Duration are all examples of dimensions that appear by default in Google Analytics.
Rachael Gerson spearheads the Analytics division at SEER Interactive . Follow her on Twitter @rachaelgerson . Over the past eight months, Google has steadily released one revolutionary new feature after another. On March 17, the company announced a new version of Google Analytics . Up until this point, users could decide whether they preferred to stick with the old interface or switch to the new one.