Pearltrees Unveils SUPER EMBED at Web 2.0 Expo. « NYC Artists Speak Up: Is American Mediocrity Killing the Artist in Us?
| Main | Search & Social at The Marker’s Com.vention » May 03, 2010 Pearltrees Unveils SUPER EMBED at Web 2.0 Expo Client Pearltrees is unveiling its new “Super Embed” feature this week at Launch Pad on Wednesday afternoon at the Moscone in San Francisco. They announced their new feature and other updates in a Beta 0.7 release today at Web 2.0 Expo. If you're not familar with Pearltrees, it's a tool that allows you to organize and curate a series of web pages quickly and easily.
Pearltrees Launches New TEAM Feature at LeWeb10. « Humanity+ on the Radical Technological Changes That Will Redefine Humanity | Main | Google Chrome Cupcakes » December 08, 2010.
PearlTrees - A Way To Curate Your Web. Posted by Tom Foremski - March 5, 2010 I first met Patrice Lamothe, co-founder of PearlTrees in November and became fascinated with the PearlTrees service because of the many ways it can be used, and because it is an example of a media technology that is closely integrated into the way people are using the web.
Since then, I've played around with PearlTrees and I can see lots of interesting uses for this technology, and its potential in creating a giant, curated web, one which goes beyond simple search, and beyond social tagging as in Delicious. And I'm excited now to be working with PearlTrees, as an advisor, in helping this startup grow to the next level. I'm very fortunate to that I can work with companies that interest me anyway, rather than having to work with companies that don't.
Pearltrees Announces $6.7m Funding Says It Will Start Charging Some Users. Posted by Tom Foremski - February 15, 2012 Congratulations to Pearltrees, (a former client) on raising 5 million Euros, about $6.7 million in Series B funding.
The Paris-based company offers a web service that groups users' selected web pages into collections of "pearls" - visual metaphors that can be shared and collected online by others. Here are more details from Pearltrees on the funding and its "freemium" plan, which will start charging some of its users for premium services. The Group Accueil, a privately held, diversified corporation that had invested previously, led the round. The new capital will allow the company to scale the product and monetize the service. PearlTrees: Swing Between Related Content Like Tarzan. Social bookmarking sites such as StumbleUpon or Delicio.us are great for finding interesting, quirky content.
But the hunt is on for something better. One example: The just-launched PearlTrees, which allows you to lump and organize your links into network graphs. The best bit is that when you create a node in your network (a "pearl"), you can see who else has bookmarked that same link--and see what they've tagged as related content. A short video explains: You might have noticed that startups like these are reaching a fever pitch--In recent weeks we've seen this Twitter visualization tool and Nebul.us, which does much of the same work as PearlTrees, with a more robust (albeit complex) visualization system.
The logic seems hard to fight: Think about how easy it is to get lost in all the content flying around on Digg or Stumble Upon. What Drives Consumer Adoption Of New Technologies? I'm participating in a panel discussion this morning during the offsite of a major media company.
They sent me a list of questions in preparation of the event. One of the questions was the title of this post; "What drives consumer adoption of new technologies? ". It's an interesting question and one I've never tried to answer directly in writing. But it's also a question we attempt to answer every day in our firm as we evaluate thousands of new startups every year. Let's take ten of the most popular new consumer technology products in recent years (with a couple of our portfolio companies in the mix): iPhone, Facebook, Wii, Hulu, FlipCam, Rock Band, Mafia Wars, Blogger, Pandora, and Twitter and let's try to describe in one sentence or less why they broke out (feel free to debate the reasons they broke out in the comments): Technology adoption lifecycle (TALC) The technology adoption lifecycle (TALC) describes how a market develops for a new product category.
Understanding TALC helps business managers focus product management, develop future marketing strategies and allocate resources for radically innovative products (also known as discontinuous innovations). While the bell curve (see below) has long served as an illustration of the market development process for a new product category, Geoffrey Moore introduced the notion of a“chasm” in the market development process for radically innovative products in his 1991 book,Crossing the Chasm.
Given MaRS’ focus on assisting technology entrepreneurs, we will use Moore’s version of the TALC. Stages of the Technology Adoption Lifecycle 1. Social curation finds an audience: Pearltrees reaches 10M pageviews. Pearltrees Social Content Creation – What is All the Hype? If you are not familiar with content curation the time is now to jump on board with a new concept of finding and sharing high quality content.
Content is the king of social media and the Internet. The reason people conduct searches online is for content but not just any content… high quality content that is useful and informative. The problem with searching online for quality information is that the majority of people online are unsure of how to create valuable content. Therefore you have to sift through a lot of inferior information to get to the good stuff. Most people don’t have the time or the patience to surf the Internet for hours on end trying to find what they are looking for and this is where content curation is exceptionally useful. Pearltrees Closes Series B to Continue Curating the Web.