The Shift to Visual Social Media. The social web has turned more visual than ever. Not only we have platforms like Instagram and Pinterest but, the bigger networks also have turned a lot more visual than they were a year ago. The most common questions this year had to do with how a brand/business can also leverage the visual web, be part of the stream and get love from users.
Obviously simply posting a shot of your product on Instagram doesn’t cut it… In this Infographic, Socially Sorted goes over how the shift developed and 6 tips brands and small businesses can follow to help become more visual. Infographic courtesy of Socially Sorted. Website Tools. The Twitter Disaster. A terrorist bomb kills dozens in your downtown. A tornado wipes out a nearby town. A school shooting leaves scores dead. In the not-so-distant past, I would have urged you to create a breaking-news blog for your news site if any big story like those hit in your backyard. Reporters would be asked to send in brief reports with bits of news. Editors would look for tidbits from other sources to add to the fast-breaking blog. Readers would have a constant, fairly regularly updated account of new developments in the big story, as information surfaced. That’s so 2004! So here’s what you do next time a BIG story hits: As you send your reporters out to cover the story, get them to post short bits of news (limited to 140 characters) to a Twitter feed that either you’ve set up for this story, or that you keep ready for significant breaking news.
Feed this to your site and to subscribed cell phone alerts. I can hear some traditional-thinking editors scoffing. Did you know ? 2011 new. 10 tips for teaching journalists how to effectively use social media. When I first wrote about Twitter in September 2007, I got emails from journalists who said I was highlighting a tool that would never have journalistic application. A lot has changed since then. There’s now a greater willingness to embrace Twitter and other social media tools — or to at least see their potential. As more tools emerge, we need to be open to teaching others how to use them and how to integrate them into our workflow. I’ve put together some tips for teaching social media based on teaching I’ve done here at Poynter.
About how often do you use social media for your reporting? These questions will give you a better sense of how to frame your session. 2. 9. The Missouri School of Journalism’s Jen Lee Reeves will be teaching a News University Webinar on this topic on Thursday at 2 p.m. Tags: Best Practices, Best Practices: Journalism Education, Journalism education and training, Social media.
7 strategies for reaching elusive young readers. Mainstream news organizations are not doing so well with young audiences. Only 30 percent of people 18 to 34 read a newspaper in print or digitally on an average day, according to the Newspaper Association of America. That’s down from 35 percent in 2009.
But there’s no reason to give up hope on reaching the digital and even print audiences of the future. Based on research and the advice of news outlets that do reach young people, here are some of the important steps you can take. Create a separate product You can take some steps to make your traditional news product more youth-friendly (more on that below), but to best serve a younger audience you’ll want to carve out a separate staff and product.
The Chicago Tribune chose to solve the problem this way, by launching RedEye about 10 years ago as a free weekday publication targeting local 18- to 35-year-old readers. “At some point you have to have a voice and you have to stick to it,” Ha said. Hire young people Focus on relevance Tags: Audiences. Twitter x Facebook - Infográficos. The Top 21 Twitter Applications (According to Compete) We’ve accumulated a list of the twenty most popular Twitter applications, based on monthly unique visitor data from Compete. Twitpic, an app that lets users share photos on Twitter, took the top spot with 1,236,828 unique visitors in January. Tweetdeck, which came in second with 285,864 monthly visits, is a Twitter app that streamlines notifications and tweets. Third place went to Digsby (with 233,472 monthly visitors), an application that centralizes e-mail, IM and social networking accounts into one desktop program.
With 149,812 visits, the fourth most popular app, Twitterfeed, offers to automatically tweet posts published on a user’s blog using RSS. A Twitter user ranking site, Twitterholic, is the fifth most popular application, with 147,164 people visiting monthly. Interestingly, two of the top twenty apps – Digsby and Hellotxt, an application that allows users to update their status across social networks – are not exclusively focused on Twitter. What Do Your Twitter Followers Think? Conduct a twtpoll And Find. One of the simplest ways to use Twitter is to conduct instant polls among your followers. But compiling all the replies is an ad-hoc and messy process. Enter twtpoll, a simple polling app that lets you ask multiple choice questions and provides a shortened URL that you can Tweet. All you do is enter your Twitter user name (no password), create the poll, and then hit the “Twitter” option and it creates a Tweet populated with the question and the link to the poll. (You can also ask via Facebook if you are signed in).
I created a poll asking what kind of startups do we need in 2009, with the following choices: Social searchElectric-car batteriesWebtop AppsCheap NetbooksOnline Reputation Keeper. Lpatriani.files.wordpress.com/2009/05/patagonia-proxima.pdf. News providers must serve the new multi-device-owning ‘digital omnivore’ ComScore | Poynter A new report analyzing the state of mobile devices and media for 2012 finds that consumers are rapidly adopting both smartphones and tablets, while also still using PCs. The result, comScore says, is that media companies must face “the rise of the ‘digital omnivore’ – consumers who now go about their days engaging seamlessly through multiple online touchpoints.”
Consider these newspaper website consumption patterns for a typical weekday and weekend: News consumers turn to different devices at different days and times. Tablets peak on mornings, evenings and weekends, PCs at midday, and smartphones see steady, brief usage throughout the days. Other notable news-related findings from the report include: 1 in 4 U.S. mobile phone owners (not just smartphones) gets news on his device.News organizations continue to get a strong mix of both mobile Web and mobile app audience, which varies by brand. comScore did a case study of the BBC vs. Tags: Mobile, Tablets.
Qual o papel do editor de notícias já que todos são curadores? In its debut year, the iPad has not saved journalism, but it offers 3 lessons for media companies. The iPad was announced in January of this year, and it has yet to save journalism. So much for that New Year’s resolution. True, Apple’s tablet did make 2010 “the year of mobile,” or more accurately, the year newsrooms finally started to take mobile seriously. Media companies are still finding their footing, and the scattered approaches — ranging from PDF replica edition apps to yard sale guides — are evidence of that. But, from Rupert Murdoch’s plans for the iPad Daily, to The Wall Street Journal posting breaking news on Foursquare, mobile has arrived.
And yet we still do not have many great apps from media companies. I download at least a dozen apps each week, typically for a day or two of road testing. On this point I agree with Mathew Ingram, who argues that The New York Times, Wired and the New Yorker iPad apps leave something to be desired. Ingram lauds Boston.com’s The Big Picture, the Huffington Post’s new app and Gourmet Live. See also: The top Mobile Media posts of 2010.