Instagram Is The King Of Social Engagement. [2015 UPDATE: Yes, Instagram is still the king of socail engagement.
But top brands' Instagram engagement rates fell dramatically in 2015. Read more here.] Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage with branded social content very often. On six of the seven social networks, the brands we studied achieved an engagement rate of less than 0.1%. For every 1 million Facebook fans those brands had collected, each of their posts received only about 700 likes, comments, and shares. But one social network absolutely blew the others away when it came to delivering engagement: Instagram. What does this higher engagement rate look like in practice? And Instagram doesn’t only work for youth-focused brands like Red Bull; we’ve also seen great engagement for more pedestrian brands like Ford Fiesta and General Electric.
TBG Digital's Guide for brands getting ready for paid advertising on … Chart/table from: The Demographics of Instagram and Snapchat Users. A majority 54% of US internet users aged 18 and up now post original photos and videos online, up from 46% last year, says the Pew Research Center’s Internet & American Life Project in a new report [pdf].
As part of its survey of the photo and video landscape, the researcher explores the use of Instagram and Snapchat, finding the former adopted by 18% of cell phone owners and the latter by 9%. Predictably, both are much more heavily used by youth. Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older.
Interestingly, there’s no real gender disparity to speak of, nor is there any real gap in adoption between whites and African-Americans. Sorting by education attainment yields no significant differences, although use appears higher among those with less than $30k in household income (12%) than those with greater household income (5-9%). 85 Amazing Instagram Statistics (July 2014) In my latest installment of social media statistics, I am taking a look at the photo-sharing social network Instagram.
Instagram has quickly gone from a trendy iOS-only app, to a massive social network with Android and web presence. Instagram hasn’t shown any sign of slowing down, and with Facebook’s pocketbook behind it now, its growth will surly continue. Anyways, here is what I have been able to dig up. If you have any Instagram statistics you’d like to see here, leave a comment and let me know. Contact us for information about sponsoring this post. How many people use Instagram: 200 Million Monthly Active Users (Tweet this stat) Last checked 3/26/14 Number of daily Instagram users: more than 75 million (Tweet this stat) Last updated 12/12/13. The Meanings of Instagram’s Top HashtagsJason A. Howie. We already know hashtags are a great way to find and share photos on Instagram, twitter, and even Flickr.
I regularly update a post titled “Copy and Paste these Instagram Top Hashtags” in which I take the Top 15 generic use Instagram Hashtags so that you can easily reference them you’re your mobile phones and copy and paste them into Instagram. Recently BBerg1010 (BBerg1010′s Comment) asked me to post the meanings of these hashtags in future updates; I agreed with her that this would be a great idea and so here we go. Oh and if you would like to know what a hashtag is, may I refer you to this definition: Hashtags are words or phrases prefixed with the symbol #, a form of metadata tag. Also, short messages on microblogging social networking services such as Twitter, identi.ca or Google+ may be tagged by including one or more with multiple words concatenated, e.g.
In simple terms, it makes searching for specific topics or images very easy. What Do #FF, #TBT, #GFF, FOH, RLRT And Other Twitter & Instagram Hashtags & Terms Mean? Twitter and Instagram have taken the world by storm, but they have their own language that many users, especially new ones, have a hard time understanding.
This glossary/dictionary will teach you the meanings behind key hashtags, abbreviations and slang terms like #FF, #TBT, #Icant, #Dead, SMH, FOH, #YOLO, CTFU and more. Many of them appear in both hashtag and written format, and they are all subject to the interpretation of the particular user, so don't take any of them as gospel. And please let us know in the comments if there are any others we should add to this list, or if you feel that any of these definitions are incorrect. Enjoy! #FF - This hashtag mostly shows up on Fridays, which should give you a good indication of what one of the Fs means.