tools for a self brand
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Dan Schawbel is the author of Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 09), a Social Media Specialist at EMC Corporation, and owner of the award winning Personal Branding Blog . Instead of scaring you with the harsh reality of the economy, I would much rather give you hope and advice on how to tackle it head on! The solution I’m proposing is “personal branding,” which is the process by which we market ourselves to others. As a Mashable reader and social media connoisseur, realize that the difference between the branding of the past, and that of the present, is that social media has handed you the keys and a microphone to your future success.
Listen. Analyze. Engage. Your prospects, customers, employees and competitors are saying things you need to hear. Jive’s Fathom social media monitoring app make it easy to listen to conversations on the social web, analyze trends, share insights and engage in dialogue.
Lately, there has been a lot of discussion about the future of our information consumption. Are we going to be using search in a different way or using niche search engines? Are we going to get recommendations from from our social network? Will the results be personalized based on our behaviors, or even just a list of topics that we like? If you ask three different people you will probably get three different answers. The context can also change the answer.
Earlier this year http://babelfish.yahoo.com was shut down. The Pipes translate module relied on this service and has also been deprecated. Pipe developers have been looking for a solution to this gap.