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IT IS a familiar-sounding tale: after decades of simmering discontent a new form of media gives opponents of an authoritarian regime a way to express their views, register their solidarity and co-ordinate their actions. The protesters’ message spreads virally through social networks, making it impossible to suppress and highlighting the extent of public support for revolution. The combination of improved publishing technology and social networks is a catalyst for social change where previous efforts had failed. That’s what happened in the Arab spring. It’s also what happened during the Reformation, nearly 500 years ago, when Martin Luther and his allies took the new media of their day—pamphlets, ballads and woodcuts—and circulated them through social networks to promote their message of religious reform.
Social media in the 16th Century: How Luther went viral | The Economist
It's one thing to sit in your grubby little basement and enjoy the year's best commercials online by yourself. It's another thing to share them with others. Unruly Media's Viral Video Chart tracks the latter—shares rather the views, a metric that favors pass-around versus overall exposure. Last night in London, Unruly unveiled the world's 20 most-shared commercials of 2011. Check them out below. There are plenty of familiar spots—No. 1 is no surprise—but some unexpected ones as well.
The 20 Most-Shared Ads of 2011 | Adweek
10 Excellent Examples of Guerrilla Marketing Campaigns [VIDEOS]
Guerrilla marketing “works because it’s simple to understand, easy to implement and outrageously inexpensive,” says Jay Conrad Levinson , the man who coined the phrase. Consumers have grown immune to big budget advertising, but marketers that expend a bit of time and effort — rather than piles of money — can generate effective results with inexpensive, small-scale stunts. Take a look through our gallery of guerrilla and street marketing examples, where promotions costing no more than a few dollars can have a big impact on the consumers. Let us know which you think are the most effective in the comments below. 7.
Retour sur 2010 : Les 10 meilleures campagnes virales | Locita
Le choix a été cornélien… Nous ne nous sommes pas limités aux campagnes les plus vues, mais avons réuni pour vous, parmi les campagnes les plus efficaces, un florilège de réalisations créatives, drôles ou encore engagées. Homo numericus, le web-documentaire créé par SFR C’est presque la première campagne virale de l’année 2010 : Accompagnant le rapport annuel 2009 de SFR, ce web-documentaire interactif, baptisé Homo Numericus , est composé de photos et de films.2010 gave birth to a surprisingly large number of viral sensations from the Double Rainbow Guy to Old Spice’s ‘The Man Your Man Could Smell Like’ to flash mobs, bed intruders, parodies and beyond. But which YouTube videos were truly the most viral this year? YouTube Trends just released a list of the Top 10 Most Shared Videos of 2010.
