How the Auto Industry Is Embracing Social Media [INFOGRAPHIC] Every industry these days is trying to figure out how to employ social media, but the auto category is being especially scrutinized.
![How the Auto Industry Is Embracing Social Media [INFOGRAPHIC]](http://cdn.pearltrees.com/s/pic/th/industry-embracing-infographic-10885338)
The segment is known for its glitzy TV ads and deep pockets, but social media is a field where money will only drive you so far. The big gains seem to come from out-thinking opponents, not outspending them. So how are the big automakers doing in this new arena? As this infographic shows, there have been some triumphs, some missteps, and a lot of learning. Chronique Dessine moi un son : Le secteur automobile by Dessine moi un son. Best automotive Social Media campaigns of 2010. It’s that time of the year again, where I’ll be taking a look at the most exciting automotive campaigns of 2010. Toyota Conversations – Crisis Management Back in March, Toyota delt with negative backlash from the massive safety recalls of its vehicles.