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Ad Age's Book of Tens: Best Social-Media Campaigns | Special: Book of Tens 2011 - Advertising Age
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Ceux qui pensent que Loic Le Meur est le prototype du cyborg ne connaissent pas encore Ramon. Ce propriétaire de six restaurants twitte en continu, sauf quand il dort. Il était déjà sur Facebook en 2005 quand le réseau était réservé à l’université. Et depuis, il fait feu de tout bois.
Le nouveau gourou de Twitter est un pizzaiolo | Petit Web
Rise of the networked enterprise: Web 2.0 finds its payday - McKinsey Quarterly - Organization - Strategic Organization
Every new technology has its skeptics. In the 1980s, many observers doubted that the broad use of information technologies such as enterprise resource planning (ERP) to remake processes would pay off in productivity improvements—indeed, the economist Robert Solow famously remarked, “You can see the computer age everywhere but in the productivity statistics.” 1 Today, that sentiment has gravitated to Web 2.0 technologies. Management is trying to understand if they are a passing fad or an enduring trend that will underwrite a new era of better corporate performance. New McKinsey research shows that a payday could be arriving faster than expected.
For CMOs, 2011 Will Be About Explaining Why, Not How - Advertising Age - CMO Strategy
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Une stratégie efficace sur les médias sociaux La communauté Facebook Longchamp est conséquente puisqu’elle compte aujourd’hui plus de 150000 membres. Mais comment réussi-t-elle à fédérer autant d’internautes ?
