Bionic Mannequins Spy on Shoppers to Boost Luxury Sales. Store mannequins are meant to catch your eye.
Soon you may catch theirs. Fashion brands are deploying mannequins equipped with technology used to identify criminals at airports to watch over shoppers in their stores. Retailers are introducing the EyeSee, sold by Italian mannequin maker Almax SpA, to glean data on customers much as online merchants are able to do. Five companies are using a total of “a few dozen” of the mannequins with orders for at least that many more, Almax Chief Executive Officer Max Catanese said. The 4,000-euro ($5,130) device has spurred shops to adjust window displays, store layouts and promotions to keep consumers walking in the door and spending. “It’s spooky,” said Luca Solca, head of luxury goods research at Exane BNP Paribas in London. The EyeSee looks ordinary enough on the outside, with its slender polystyrene frame, blank face and improbable pose. Eye-Level. The Future Catwalk.
Social-media-luxury-brands.jpeg 800 × 6 345 pixels. Innovations - Le magasin «vivant» de Burberry. Louis Vuitton - Harmony Trunk Soundtrack SHOWstudio Tech Updates. Luxe: les 9 tendances de l'engagement - MEDIA. Mardi dernier se tenait la première édition des « Rencontres Luxe », une conférence créée par MPublicité : « Les mots clés des « rencontres Luxe » sont ouverture et partage : des idées, de la conversation et de la connaissance des experts qui s’y expriment.
Le regard est prospectif mais les sujets abordés animent les réflexions quotidiennes des marques premium ou de luxe. » confie Elisabeth Cialdella, directrice déléguée en charge du marketing et de la communication, MPublicité. Burberry serait elle la première marque de luxe avec une véritable vision digitale ? The Culture of Luxury 2011 (Brand Packaging) Burberry to Premiere Runway Collection on Twitter Before Show. Your browser does not support iframes.
Watch the Burberry S/S 2012 womenswear collection show here beginning at 4 p.m. BT (11 a.m. ET). After having staged 3D and shoppable livestreams in past seasons, Burberry is once again stepping up its game to bring its runway collection to the largest online audience possible. VOICES OF NEW YORK. Tendances - Trunk Club: le shopping pensé pour les hommes.
Publié le 29 juin 2011 Bien mieux qu’un catalogue, moins angoissant qu’une boutique et plus efficace qu’un courriel d’alerte.
Trunk Club a mis au point un réseau de distribution digital qui colle pile poil à l’état d’esprit des hommes souvent réfractaires au shopping. Près de 2000 clients adhèrent déjà au concept de cette malle aux vêtements (presque) magique. Comment éviter la corvée des boutiques tout en découvrant le plaisir de renouveler sa garde robe ou d’être à la pointe de l’élégance? C’est le paradoxe que cette jeune société, lancée en 2009 par Joanna Van Vleck en Oregon, et dirigée depuis 2010 par Brian Spaly -l’un des fondateurs de Bonobos, réputée pour ses pantalons, est en passe de résoudre. How Social Shopping Is Changing Fashion Production. Fashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market.
This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization. In an effort to drive deeper engagement between designers and those who purchase their clothes and accessories, a mix of established and lesser-known brands are now giving consumers opportunities to choose what gets produced and, in some cases, even what gets designed. The result is both a more engaged shopper and less waste as manufacturers and retailers are better able to estimate demand before garments are produced. Be the Buyer. Why Do Luxury Consumers Engage with Brands on Social Media? [[Original post "Why Do Luxury Consumers Engage With Brands On Social Media?
"]] Calling all luxury marketers... According to a recent survey conducted by the Affluence Collaborative, the reason a luxury consumer engages with his or her favorite brand via Social Media is vastly different than those of the general population. The majority of people like their favorites on Facebook or follow them on Twitter in order to receive discounts and deals. But the luxury consumer, those earning at least $200,000 a year, don't care so much about discounts and deals, they follow their favorite brands for the simple reason they love the brand or have an affinity for it and thus act as brand ambassadors, which of course is truly priceless. 5 Best Practices for Fashion Retailers on Facebook. As U.S. consumers continue to spend increasing amounts of time on Facebook, and as brands amass larger followings than major women's magazines, fashion retailers are investing greater resources into the world's largest social network.
But how can retailers optimize their Facebook presence? Should they focus on entertainment and product, or is it best utilized as a customer service channel? How far should they engage? Is it too early to think of Facebook as a sales tool? We've taken these questions to some of the best and brightest minds in the business and gathered their thoughts for you below. Why Do Affluent Consumers Connect with Brands on Social Networks? Luxury marketers take note, according to a February 2011 Affluence Collaborative survey, wealthy internet users connect with brands on social networks for significantly different reasons than the general population.
The social networks they use to do so are different, too. Among the general population, the main reason cited for connecting with brands on social networks was to receive deals and discounts. This result from the Affluence Collaborative survey backs up earlier research from several sources on why consumers follow brands on social sites. But according to Affluence Collaborative, this was a much lower priority for the wealthy. Their top reasons for following brands were due to a preexisting affinity for and a desire to be kept informed about the brand. These findings coincide with earlier research from ExactTarget, which showed that a huge component of liking a brand on Facebook was due not just to an affinity, but as a means of self-expression for others to see. Des mannequins hologrammes chez Burberry. iDbyMe lance le trench sur-mesure. Le site de mode sur-mesure qui a débuté en novembre dernier avec des collections de cachemire, derbies et ballerines 100% personnalisables, s'attaque au grand classique du vestiaire de ville.
Désormais, iDbyMe.fr propose aux femmes taille de créer le trench de leurs rêves, à leurs mesures et selon leurs envies : coupe, matière, coutures, doublure, taille, couleurs… Avec ce nouveau service, IDbyMe.fr rend accessible le luxe du trench sur-mesure. Luxury Brands & Social Media – Case Studies. Je n’ai plus de temps pour publier ici, mais ceux qui me connaissent savent que j’ai des petites périodes de disette.
Ce sera pour mieux revenir, rassurez-vous. Je profite d’un bref passage à Paris pour partager un guide que j’ai trouvé assez intéressant bien qu’il soit réalisé par une agence. Il n’est pas spécialement pushy et surtout il décrit de très bons business cases pour des marques comme Gilt, Cartier, Tiffany&Co, Balmain ou Oscar de la Renta. From The Front Row / Dolce & Gabbana. Cliquez ici pour voir toutes les images. Samedi, 14h, l’heure du show Dolce & Gabbana. Il règne un silence étrange. Au plafond sont suspendus des écrans géants sur lesquels on peut voir ce qui se passe backstage, onstage et même à l’entrée du show.
Et où l’on peut voir défiler les tweets et les messages postés sur Facebook par les internautes qui suivent l’action en streaming. Toutes ces images se mélangent, se démultiplient et créent un spectacle vertigineux. Carnet de Mode: Be part of fashion & launch new designers. 7 Stellar Examples of Branded Content from the Fashion Industry. Macala Wright Lee is the publisher of FashionablyMarketing.Me. Wright Lee is a retail consultant whose firm, Fashionably Digital, specializes in marketing consulting for fashion, luxury and beauty brands. You can follower her on Twitter at @FashMarketing. One of the most popular trends in the fashion industry this year has been brand generated content. From online blogzines to Tumblr-powered micro sites, branded content is quickly becoming a cost effective, long-term online marketing strategy that the fashion industry will continue to utilize as brands and retailers look for new, innovative ways to connect with customers online.
Branded content creation serves several purposes: customer entertainment, stealth advertising and social engagement. In 2011, branded content is going to be the consumer fashion marketing trend to watch. 1. In 2010, no one did this better than Louis Vuitton and its NOWNESS. 2. 3. 4. 5. Why the Fashion Industry Is Betting Big on Branded Online Content. Macala Wright Lee is the publisher of FashionablyMarketing.Me. Wright Lee is a retail consultant who's firm, Fashionably Digital, specializes marketing consulting for fashion, luxury and beauty brands. You can follower her on twitter at @FashMarketing. The fashion industry’s use of branded content gained momentum in 2010. In 2011, retailers will have three big shifts to consider as part of their branded content strategy.