Stanley, the interactive player piano. The Floppy Disk means Save, and 14 other old people Icons that don't make sense anymore. Q&A: Gareth Kay tells agencies to be ‘truly radical’ The Mad Men era was not advertising’s Golden Age because of the suits, booze and sexism. According to Gareth Kay, that industry – much like the society it spoke to – was relatively radical. It’s something he wished modern agencies would remember. Just ahead of his scheduled appearance for the Institute of Communication Agencies in Toronto this Thursday, the chief strategy officer and associate partner at Goodby Silverstein & Partners talked to Marketing about the steps agencies and their clients should take to better solve business problems. You’re calling on the industry to “reclaim its progressive, and truly radical, roots.” There’s a famous story in the U.K. where I grew up in the industry about a guy called Jeremy Bullmore who was a creative chairman at JWT.
What can agency execs do to correct this? Secondly, I think it’s about having more diverse power inside the industry. So we should be looking at people from different walks of life. Steve Poland (@popo) | 100+ Web Start-up Business Ideas. What the World’s Biggest Websites Looked Like at Launch. In Bb 2.0 - a collaborative music/spoken word project. Une fausse petite amie pour rendre votre Facebook attractif? Why-you-need-sell-problem-you-can-sell-your-solution from myventurepad.com. Recent research by CSO Insights, SiriusDecisions and others confirms what a growing number of sales managers have observed: for many sales organisations, more sales are lost to “no decision” than to the competition. Here’s why B2B sales people need to focus on selling the need to solve the prospect’s problem before they sell their solution...
But first some background: I must have conducted hundreds of independent win-loss reports on behalf of clients over the years. I’ve noted that even vendors who are normally very disciplined about win-loss reporting can fail to pay the proper attention to analysing deals that end in “no decision”. They are missing out on invaluable information that could help them dramatically improve the effectiveness of their sales and marketing activities. Three Reasons why Prospects Decide to "Do Nothing" My observations suggest that there are three primary reasons why a vendor with a strong problem-solution fit loses to a decision to “do nothing”: Information graphics in context on the Behance Network.